Bonfire is a full-service digital marketing agency based in Portland, OR, and we’re built to illuminate your business in the digital world. We specialize in planning, developing, optimizing, distributing, measuring and interacting with content through social media, email, websites, mobile apps and digital advertising. We thrive on fundamentally improving our clients’ marketing with efficient and effective execution day in and day out.
Facing a high cost per lead and stagnant conversion rates, First Option Mortgage approached Bonfire to engage prospects through a brand new search engine marketing, social media and digital advertising program.
Bonfire shifted First Option’s brand focus to speak relevantly to their target consumer on a relationship level. A new website, email automation, retargeting and a digital advertising refresh were implemented under a condensed timeline to create fast results.
A premium supplier of aftermarket Mazda performance products, CorkSport approached Bonfire to increase awareness and position the brand as the market leader. While the brand had an enthusiastic following, it lacked proper messaging, tactics, and consistency required to take their marketing to the next level.
Bonfire conducted an in-depth persona analysis that drove an aggressive schedule of engaging promotions, including a CorkSport selfie contest and other user-generated content initiatives. Compelling content, distributed through social and email channels, was also implemented to maximize sales during more than a dozen product launches over three months.
As a wellness drink in a competitive industry, Svelte needed an engaging and nimble digital strategy to differentiate it and raise brand awareness.
Develop a larger brand awareness across social and digital media. Position Svelte as a thought leader in the health space.
Our Metrics Monday blog series often explores fairly advanced and nuanced approaches for using Google Analytics to analyze and strategize your marketing initiatives. However, we can’t overlook the high-level standard metrics that are also crucial to understanding the performance of your site. Today we’ll look at bounce rate, the often mercurial but ultimately
May 23Read More
Here’s our latest roundup of digital marketing tips. Email marketing: 3 segmentation strategies to maximize profits Not all customers and prospects are the same. Email segmentation allows you to deliver value to each segment of your audience. Start segmenting your audience based on demographic information like age, gender, and location, and
May 19Read More
If I were to aggregate your company’s public-facing copy and analyze segments according to grammatical and syntactic standards, would it pass or fail? And if it failed, have you considered the impact subpar content can have on your brand? Perhaps not, but I can assure you the ramifications are significant. When content
May 18Read More