Bonfire is a full-service digital marketing agency based in Portland, OR, and we’re built to illuminate your business in the digital world. We specialize in planning, developing, optimizing, distributing, measuring and interacting with content through social media, email, websites, mobile apps and digital advertising. We thrive on fundamentally improving our clients’ marketing with efficient and effective execution day in and day out.
Facing a high cost per lead and stagnant conversion rates, First Option Mortgage approached Bonfire to engage prospects through a brand new search engine marketing, social media and digital advertising program.
Bonfire shifted First Option’s brand focus to speak relevantly to their target consumer on a relationship level. A new website, email automation, retargeting and a digital advertising refresh were implemented under a condensed timeline to create fast results.
A premium supplier of aftermarket Mazda performance products, CorkSport approached Bonfire to increase awareness and position the brand as the market leader. While the brand had an enthusiastic following, it lacked proper messaging, tactics, and consistency required to take their marketing to the next level.
Bonfire conducted an in-depth persona analysis that drove an aggressive schedule of engaging promotions, including a CorkSport selfie contest and other user-generated content initiatives. Compelling content, distributed through social and email channels, was also implemented to maximize sales during more than a dozen product launches over three months.
As a wellness drink in a competitive industry, Svelte needed an engaging and nimble digital strategy to differentiate it and raise brand awareness.
Develop a larger brand awareness across social and digital media. Position Svelte as a thought leader in the health space.
What is a UTM Code? (Urchin Tracking Module) A UTM is a snippet of code, also called parameters, added to the end of links in order to track promoted content to your website. The three required parameters added to links are Campaign, Source, and Medium. The parameters Term and Content are also
Feb 05Read More
Here’s our latest roundup of digital marketing tips. B2B: Which types of content do B2B tech buyers respond to most? Forty-eight percent of B2B technology decision makers consume only two to five collateral assets before they make a decision. Grab them with a true comparison chart, enticing data sheets, or authoritative
Feb 04Read More
Every week, we release a #MondayMotivation quote on our social channels in hopes of inspiring success through the words of heroes, leaders, and thinkers. We pull words of wisdom from the mouths of celebrities, entrepreneurs, and niche speakers. We look to an array of industries, because each informs the other. Personal and
Feb 03Read More