Bonfire is a full-service digital marketing agency based in Portland, OR, and we’re built to illuminate your business in the digital world. We specialize in planning, developing, optimizing, distributing, measuring and interacting with content through social media, email, websites, mobile apps and digital advertising. We thrive on fundamentally improving our clients’ marketing with efficient and effective execution day in and day out.
Facing a high cost per lead and stagnant conversion rates, First Option Mortgage approached Bonfire to engage prospects through a brand new search engine marketing, social media and digital advertising program.
Bonfire shifted First Option’s brand focus to speak relevantly to their target consumer on a relationship level. A new website, email automation, retargeting and a digital advertising refresh were implemented under a condensed timeline to create fast results.
A premium supplier of aftermarket Mazda performance products, CorkSport approached Bonfire to increase awareness and position the brand as the market leader. While the brand had an enthusiastic following, it lacked proper messaging, tactics, and consistency required to take their marketing to the next level.
Bonfire conducted an in-depth persona analysis that drove an aggressive schedule of engaging promotions, including a CorkSport selfie contest and other user-generated content initiatives. Compelling content, distributed through social and email channels, was also implemented to maximize sales during more than a dozen product launches over three months.
As a wellness drink in a competitive industry, Svelte needed an engaging and nimble digital strategy to differentiate it and raise brand awareness.
Develop a larger brand awareness across social and digital media. Position Svelte as a thought leader in the health space.
Here’s our latest in digital marketing tips and tricks. Branding: Marketer tips on creating brand photography [part 2] People identify and connect emotionally with photography. There are two main types of brand photography to consider. Product photography emphasizes the key features of a product and what it has to offer. Lifestyle
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Whether you ask a designer, strategist, or marketer, the definition of user experience (UX) can vary. It can generally be defined as a user’s disposition towards a brand, system, or service. But among these definitions is a common thread: UX is concerned with an emotional or behavioral aspect of your brand. But
Aug 26Read More
Here’s our latest in digital marketing strategy. Career advice: How experiences shape our marketing careers [part 2] Marion Olsen, vice president of client services at Bonfire, started her professional life on track to become a police officer. After discovering a life of fighting crime wasn’t for her, she forged her own
Aug 20Read More