Bonfire is a full-service digital marketing agency based in Portland, OR, and we’re built to illuminate your business in the digital world. We specialize in planning, developing, optimizing, distributing, measuring and interacting with content through social media, email, websites, mobile apps and digital advertising. We thrive on fundamentally improving our clients’ marketing with efficient and effective execution day in and day out.
Facing a high cost per lead and stagnant conversion rates, First Option Mortgage approached Bonfire to engage prospects through a brand new search engine marketing, social media and digital advertising program.
Bonfire shifted First Option’s brand focus to speak relevantly to their target consumer on a relationship level. A new website, email automation, retargeting and a digital advertising refresh were implemented under a condensed timeline to create fast results.
A premium supplier of aftermarket Mazda performance products, CorkSport approached Bonfire to increase awareness and position the brand as the market leader. While the brand had an enthusiastic following, it lacked proper messaging, tactics, and consistency required to take their marketing to the next level.
Bonfire conducted an in-depth persona analysis that drove an aggressive schedule of engaging promotions, including a CorkSport selfie contest and other user-generated content initiatives. Compelling content, distributed through social and email channels, was also implemented to maximize sales during more than a dozen product launches over three months.
As a wellness drink in a competitive industry, Svelte needed an engaging and nimble digital strategy to differentiate it and raise brand awareness.
Develop a larger brand awareness across social and digital media. Position Svelte as a thought leader in the health space.
We at Bonfire are not unlike vampires. We’re pale. We possess the strength and cunning of many men. We appear normal to the outside world, while we skulk around, striking without detection. And though you will see us walking in daylight — and maybe that is where we differ most from the
May 04Read More
Here’s our latest roundup of digital marketing tips. Branding: There’s a problem with brand identity: What marketers really think about brand experience [infographic] Brand identity has become something brands know they need but aren’t clear on how they deliver. Brandworkz and CIM conducted a brand experience study, finding that 53 percent
Apr 28Read More
With the rise of online video-on-demand like YouTube, Netflix, Hulu, and Amazon Prime, it’s obvious that a majority of our population is cutting cable in favor of digital content. And with it comes a growing transition to online video marketing rather than traditional commercials. Even our social media outlets have gone out
Apr 27Read More