Bonfire is a full-service digital marketing agency based in Portland, OR, and we’re built to illuminate your business in the digital world. We specialize in planning, developing, optimizing, distributing, measuring and interacting with content through social media, email, websites, mobile apps and digital advertising. We thrive on fundamentally improving our clients’ marketing with efficient and effective execution day in and day out.
Facing a high cost per lead and stagnant conversion rates, First Option Mortgage approached Bonfire to engage prospects through a brand new search engine marketing, social media and digital advertising program.
Bonfire shifted First Option’s brand focus to speak relevantly to their target consumer on a relationship level. A new website, email automation, retargeting and a digital advertising refresh were implemented under a condensed timeline to create fast results.
A premium supplier of aftermarket Mazda performance products, CorkSport approached Bonfire to increase awareness and position the brand as the market leader. While the brand had an enthusiastic following, it lacked proper messaging, tactics, and consistency required to take their marketing to the next level.
Bonfire conducted an in-depth persona analysis that drove an aggressive schedule of engaging promotions, including a CorkSport selfie contest and other user-generated content initiatives. Compelling content, distributed through social and email channels, was also implemented to maximize sales during more than a dozen product launches over three months.
As a wellness drink in a competitive industry, Svelte needed an engaging and nimble digital strategy to differentiate it and raise brand awareness.
Develop a larger brand awareness across social and digital media. Position Svelte as a thought leader in the health space.
Here’s our latest roundup of digital marketing tips. Content: How images make content more shareable on Facebook, Instagram, and Twitter [infographic] Posting compelling visual content is one of the most important tactics for your social strategy. Facebook posts including photos have the most engagement and accounted for 87 percent of total
Nov 19Read More
“It is an old observation that the best writers sometimes disregard the rules of rhetoric.” – William Strunk, Jr. (Yes, that Strunk. From that book.) Remember the (NSFW) cranberry juice scene from “The Departed”? I’d like to think that I’m the guy that tells you there are writing rules you
Nov 18Read More
Here’s our latest roundup of digital marketing tips. Consumer behavior: Study: Humans feel empathy for robots experiencing ‘pain’ A team of researchers from Japan discovered the first neurophysiological evidence that humans feel empathy for robots in pain. We have a limited set of social and emotional responses and we apply them
Nov 12Read More