Bonfire is a full-service digital marketing agency based in Portland, OR, and we’re built to illuminate your business in the digital world. We specialize in planning, developing, optimizing, distributing, measuring and interacting with content through social media, email, websites, mobile apps and digital advertising. We thrive on fundamentally improving our clients’ marketing with efficient and effective execution day in and day out.
Facing a high cost per lead and stagnant conversion rates, First Option Mortgage approached Bonfire to engage prospects through a brand new search engine marketing, social media and digital advertising program.
Bonfire shifted First Option’s brand focus to speak relevantly to their target consumer on a relationship level. A new website, email automation, retargeting and a digital advertising refresh were implemented under a condensed timeline to create fast results.
An iconic pop culture phenomenon for over 20 years, Power Rangers was acquired by Saban Brands who subsequently hired Bonfire to develop and manage official social channels. Though the brand had many fans, it lacked vision for driving the digital conversation.
Since 2010, Bonfire has developed an in-depth strategy to attract and engage fans. Power Rangers official channels have garnered millions of fans and hundreds of millions of video views outpacing key competitors both in profile growth and engagement.
With several new products on the horizon and minimal digital presence to spread their message, Sikorsky hired Bonfire to dramatically expand their reach and amplify the impact of an existing event marketing program via social media and mobile channels.
Using a combination of engaging content and laser-targeted recruitment, Bonfire helped Sikorsky reach millions of aviation enthusiasts while generating – on average – over 100,000 monthly social conversations about Sikorsky across the Web.
Welcome to another edition of Bonfire Marketing’s State of the Industry. Each week team Bonfire meets to discuss the top digital marketing stories of the week. So what are our picks for the most relevant social media articles this week? Read below for our selection of the top articles and key takeaways:
Aug 22Read More
In the previous post I focused mostly on interviewing experience questions that date all the way back to high school. Foundationally, I believe some of the best employee traits start very early. In part 2, I focus on the concept of the “Seeker.” Seekers are people that are constantly curious about the
Aug 20Read More
Internet content consumption is a fast-moving process — most people discover content through search or social channels such as Facebook, LinkedIn, and/or Twitter. During white paper development, it’s crucial to keep this in mind. Imagine reading a tweet and clicking through to a text-heavy technical document. This would likely be unexpected enough
Jul 03Read More