Bonfire is a full-service digital marketing agency based in Portland, OR, and we’re built to illuminate your business in the digital world. We specialize in planning, developing, optimizing, distributing, measuring and interacting with content through social media, email, websites, mobile apps and digital advertising. We thrive on fundamentally improving our clients’ marketing with efficient and effective execution day in and day out.
Facing a high cost per lead and stagnant conversion rates, First Option Mortgage approached Bonfire to engage prospects through a brand new search engine marketing, social media and digital advertising program.
Bonfire shifted First Option’s brand focus to speak relevantly to their target consumer on a relationship level. A new website, email automation, retargeting and a digital advertising refresh were implemented under a condensed timeline to create fast results.
An iconic pop culture phenomenon for over 20 years, Power Rangers was acquired by Saban Brands who subsequently hired Bonfire to develop and manage official social channels. Though the brand had many fans, it lacked vision for driving the digital conversation.
Since 2010, Bonfire has developed an in-depth strategy to attract and engage fans. Power Rangers official channels have garnered millions of fans and hundreds of millions of video views outpacing key competitors both in profile growth and engagement.
With several new products on the horizon and minimal digital presence to spread their message, Sikorsky hired Bonfire to dramatically expand their reach and amplify the impact of an existing event marketing program via social media and mobile channels.
Using a combination of engaging content and laser-targeted recruitment, Bonfire helped Sikorsky reach millions of aviation enthusiasts while generating – on average – over 100,000 monthly social conversations about Sikorsky across the Web.
China represents the largest commonly untapped community for most international brand strategies. Brands sometimes avoid China due to its unique digital platforms and ever-changing array of government restrictions. As the Internet evolves into nationalized internets, adapting your global digital marketing efforts for markets like China takes a nimble and strategic mind.
Jan 21Read More
Who buys ads on Facebook? Over 1.5 million businesses, 1 million of which classify themselves as small or medium sized. The Facebook ad platform continues to grow more powerful every day. Increasing simplicity, changing display units, and advancing targeting capabilities make the platform even more appealing. Facebook advertising is growing at a
Jan 14Read More
As we embrace the new year, we take with us these top digital marketing headlines from December for Bonfire’s monthly State of the Industry. Digital advertising: ‘10 Most Innovative Digital Ad Products of 2014’ AdWeek’s best of the year includes Google Shopping (connected to search), Snapchat ads, Instagram video ads, Facebook
Jan 08Read More