Viewpoint Case Study2019-01-11T17:06:10+00:00

VIEWPOINT CONSTRUCTION
SOFTWARE

Increasing SAAS Leads with Targeted Social Ads

Tech Software

Optimized social ad targeting and content SEO drove an increase in targeted leads and blog sessions for this software company.

Optimized social ad targeting and content SEO drove an increase in targeted leads and blog sessions for this software company.

THE CLIENT

Viewpoint Construction Software is committed to helping construction companies get jobs done more quickly and efficiently with their suite of award-winning on-site and cloud-based software platforms.

THE CHALLENGE

Already proven to help speed up job completions, Viewpoint Construction Software needed help maintaining visibility and top-of-mind awareness with prospects and customers in an industry known for being slow on tech adoption.

THE CLIENT

Viewpoint Construction Software is committed to helping construction companies get jobs done more quickly and efficiently with their suite of award-winning on-site and cloud-based software platforms.

THE CHALLENGE

Already proven to help speed up job completions, Viewpoint Construction Software needed help maintaining visibility and top-of-mind awareness with prospects and customers in an industry known for being slow on tech adoption.

THE SOLUTION

Bonfire organized coordinated SEO and SEM strategies to position Viewpoint as a visible thought leader in the industry while driving lead conversions. These efforts included a blog redesign, a new blog publishing strategy, and refined advertising campaigns.

THE SOLUTION

Bonfire organized coordinated SEO and SEM strategies to position Viewpoint as a visible thought leader in the industry while driving lead conversions. These efforts included a blog redesign, a new blog publishing strategy, and refined advertising campaigns.

THE RESULTS

Bonfire conducted extensive research for optimizing content on a redesigned blog, increasing post frequency and consistency to drive a 100.6% year-over-year increase in blog sessions. By optimizing Viewpoint’s SEM environment, Bonfire helped Viewpoint convert 6,397 prospects into leads at a conversion rate 57% higher than average B2B brands.

Bonfire also helped Viewpoint create targeted audiences for LinkedIn ads, achieving a conversion rate 153% higher than the LinkedIn industry average. It’s all part of building a better future together.

Viewpoint Case Study Results

THE RESULTS

Bonfire conducted extensive research for optimizing content on a redesigned blog, increasing post frequency and consistency to drive a 100.6% year-over-year increase in blog sessions. By optimizing Viewpoint’s SEM environment, Bonfire helped Viewpoint convert 6,397 prospects into leads at a conversion rate 57% higher than average B2B brands.

Bonfire also helped Viewpoint create targeted audiences for LinkedIn ads, achieving a conversion rate 153% higher than the LinkedIn industry average. It’s all part of building a better future together.

Viewpoint Case Study Results

LET’S GET TO WORK

REACH OUT

Bonfire Marketing

3530 N Vancouver Ave., Suite 200 Portland, OR 97227

Phone: 503-334-2071

Web: https://thinkbonfire.com