/Adam Collins
Adam Collins

About Adam Collins

Adam Collins is Bonfire Marketing's chief editor. His professional portfolio includes editing, writing, and design experience in marketing and print publications. During his free time he enjoys writing poetry, hiking, and tasting craft beers — or all three at once.

Guess, Test, Assess, Progress

Here’s our latest roundup of digital marketing tips. Advertising: Google rolls out ads to Google Home, then promptly removes them Google Home users got their morning weather and daily brief with an unprompted, extra chipper message about the release of Disney’s latest movie, “Beauty and the Beast.” Users were none too happy about receiving a [...]

By | March 23rd, 2017|Categories: Blog|Tags: , , |

Where Was This When You Needed It?

Here’s our latest roundup of digital marketing tips. SEM: Benefits of utilizing a PPC campaign to support your organic content strategy Your paid ads and organic strategy don’t have to be at odds. Combining strong, relevant content with a targeted pay-per-click (PPC) spend strengthens organic authority while giving the instant gratification of driving traffic. Client [...]

By | March 16th, 2017|Categories: Blog|Tags: , , |

Cut the Cord: Content’s Going Mobile

Here’s our latest roundup of digital marketing tips. Content marketing: How to build a content calendar [infographic] Content marketing is nothing without a solid strategy. But so many moving parts make it hard to determine the minute details, like the best day to post or the most effective length for blogs. Let us lay the [...]

By | March 9th, 2017|Categories: Blog|Tags: , , , |

Let User Experience Be Your Guiding Light

Here’s our latest roundup of digital marketing tips. Social media: Snapchat’s big redesign just hit iOS Snapchat’s UX overhaul, with universal search bar and other new features, is framed as a win for users who found the platform difficult to use. But it’s also a play directly to marketers and businesses for a new means [...]

By | March 2nd, 2017|Categories: Blog|Tags: , , |
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