/Adam Collins
Adam Collins

About Adam Collins

Adam Collins is Bonfire Marketing's chief editor. His professional portfolio includes editing, writing, and design experience in marketing and print publications. During his free time he enjoys writing poetry, hiking, and tasting craft beers — or all three at once.

Tech Advances Making Marketers Rethink Content

Here’s our latest roundup of digital marketing tips. Analytics: A guide to Google Analytics terminology Not sure where to start when analyzing your site’s Google Analytics? Get a leg up with our Google Analytics glossary for a quick intro to some of the metrics and features you’ll encounter. Client takeaway: If you’re not using Google [...]

By | January 12th, 2017|Categories: Blog|Tags: , , |

Q-and-A With Thomas Wells

Thomas is one of Bonfire’s two remote workers. By way of Bozeman, Montana, he delivers researched writing that appeals to readers because of the empathy, purpose, and humor he naturally wields. All of those qualities were only enhanced by the wide range of professions he has had. Thomas has been a college and preschool teacher, [...]

By | January 11th, 2017|Categories: Leadership|Tags: , , |

Make 2017 Your Year to Focus on Content Strategy

Here’s our latest roundup of digital marketing tips. Content strategy: Brands' most engaging Tumblr posts of 2016 Millennials enjoy a good GIF. But don’t take our word for it. Check out the five most engaging Tumblr posts of 2016 to get inspiration for the coming year.  Client takeaway: Engagement was measured by likes, comments, views, and [...]

By | January 5th, 2017|Categories: Blog|Tags: , , , |

Content Marketing Opportunities for 2017

Here’s our latest roundup of digital marketing tips. Content strategy: How to use Google Analytics to optimize your content Don’t post and coast. Your high-value evergreen content should be optimized regularly to keep it relevant to audience needs. Use these free Google Analytics reports to strategize. Client takeaway: When you know how (and why) your [...]

By | December 29th, 2016|Categories: Blog|Tags: , , , |
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