Adam

/Adam Collins
Adam Collins

About Adam Collins

Adam Collins is Bonfire Marketing's chief editor. His professional portfolio includes editing, writing, and design experience in marketing and print publications. During his free time he enjoys writing poetry, hiking, and tasting craft beers — or all three at once.

Social Media Changes Affecting Content Strategy

Here’s our latest roundup of digital marketing tips. Content marketing: What GM’s live video says about content marketing strategy in 2017 At this year’s Consumer Electronics Show (CES), GM became the first automaker to use Facebook Live for a view of its new electric car. What does this move signal for content marketing today? Client [...]

By | February 23rd, 2017|Categories: Blog|Tags: , , |

Customers Demand Immersive Brand Experiences

Here’s our latest roundup of digital marketing tips. Digital marketing: 360-degree video for digital marketing Customers are demanding more immersive experiences with brands, and 360-degree video is a great starting point for capturing the short supply of consumer attention. See how Bonfire decided on a 360 camera, then check out our first video. Client takeaway: [...]

By | February 15th, 2017|Categories: Blog|Tags: , , , |

The Long Game Digital Strategy

Here’s our latest roundup of digital marketing tips. Advertising: The Top 10 Super Bowl LI Ads Ranked by Digital Share of Voice Which ads won the big game? Ad Age measured the digital buzz surrounding Super Bowl ads. The numbers show this game was historic for advertising, and is also evidence of a long digital [...]

By | February 8th, 2017|Categories: Blog|Tags: , , |

Why a Content Strategy Is More Important Than Creation

Here’s our latest roundup of digital marketing tips. Advertising: $5 million for a Super Bowl ad. Another million or more to market the ad. As the prices of Super Bowl ads increase, so too must the marketing budget used to promote those ads. More companies are sharing teasers to their Super Bowl ads via social [...]

By | February 2nd, 2017|Categories: Blog|Tags: , , , |
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