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Adam Collins

About Adam Collins

Adam Collins is Bonfire Marketing's editorial director. His professional portfolio includes editing, writing, and design experience in marketing and print publications. During his free time he enjoys writing poetry, hiking, and tasting craft beers — or all three at once.

The Psychology of Digital Marketing

Here’s our latest roundup of digital marketing tips. Content marketing: Engineering optimism for an anxious age Are humans more anxious now? Or is it just news saturation? Upworthy, one of the first masters of clickbait, made it its mission to reframe what we constitute as news. This begs the question: Play to audience fears or [...]

By | 2017-05-15T20:02:44+00:00 May 4th, 2017|Categories: Blog|Tags: , , , |

Brand Growth Requires Some New Tools

Here’s our latest roundup of digital marketing tips. CRM: New Microsoft tools integrate LinkedIn data directly into Dynamics 365 Microsoft bought LinkedIn and everyone was like … ¯\_(ツ)_/¯ now what? It was always about the data, but to what end? This one: LinkedIn data will feed directly to Dynamics 365, Microsoft’s CRM platform. Client takeaway: [...]

By | 2017-05-15T20:08:23+00:00 April 27th, 2017|Categories: Blog|Tags: , , , , |

Diversifying Your Inbound Marketing Strategy

Here’s our latest roundup of digital marketing tips. Local SEO: 2017 local search ranking factors Moz has compiled the opinions of dozens of local search experts on what they feel are this year’s top ranking factors. Factors cover both local snack packs and organic local search results. Keep your SEO skills sharp. Client takeaway: The [...]

By | 2017-05-15T07:32:19+00:00 April 20th, 2017|Categories: Blog|Tags: , , |
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