/Joe Streckert
Joe Streckert

About Joe Streckert

Joe Streckert is a copywriter at Bonfire Marketing in Portland, Oregon. He works on a variety of accounts, including technology, B2B, and healthcare organizations.

Professional Language Versus Jargon in Marketing

No one likes jargon. It’s a fluffy crutch that copywriters, speakers, and marketers fight to avoid. No one’s going to write a short guide to copywriting with jargon that sings its praises, and yet it seems to show up in our marketing copy constantly. Why? And how do we avoid it? What is jargon? Jargon [...]

By | 2018-02-21T13:55:14+00:00 February 21st, 2018|Categories: Blog, Creative|Tags: , , |