How to Get the Most out of Your MarTech
The problem is common and constant: Client purchases an instance for XYZ marketing automation platform (MAP), customer data platform (CDP), campaign management platform,
Feed Your Brain: How to Prepare Your Marketing for 2019
2018 was a year of newness and uncertainty, and 2019 promises to be as well. As we head into that unknown, I try to
Can Facebook’s Algorithm Change Help Their Competition?
Over the past few years, Facebook News Feed’s organic reach diminished to nearly zero. So, the latest news about Facebook cutting pages off
Why Facebook Should Never Surprise Marketers
We’ve been operating and specializing in content marketing for over nine years at Bonfire. Like countless other industries, the one thing that‘s always
If You Can’t Prove It, It Didn’t Happen
“Half the money I spend on advertising is wasted; the trouble is, I don't know which half.” — John Wanamaker There are two problems
Bonfire Welcomes a New Team With the Acquisition of Response Capture
I have something very exciting to tell you, something that’s been brewing for quite some time; we’ve officially acquired and merged with all-star
What’s Next? 2017 Digital Marketing Predictions
Tweet, tweet, tweet. With the amount Twitter was talked about in 2016, you would think they were the dominant social network in the
A Quick Holiday Marketing Campaign Guide
Question: When should you start preparing your holiday marketing materials? Answer: A.) July B.) August C.) The night before they’re to be published
A Mission To Make A Difference
I want you to imagine something. Your alarm goes off early. Still dark early. Most of what happens next is habit. Shower, shave,
3 Takeaways From Mary Meeker’s Digital Industry Report
When we were in the brainstorming phase of building a monthly discussion series, we decided that the heart of what we wanted to
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