Sierra Hillinger, Author at Bonfire Marketing

The Power of Micro-Moments, Facebook Canvas, and UGC

By Sierra Hillinger|2018-10-08T15:53:45+00:00June 23rd, 2016|Social Media Marketing|

Here’s our latest roundup of digital marketing tips. B2B: Doing B2B content marketing right For a successful B2B content marketing strategy, set key benchmarks

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How to Navigate Facebook Insights: A Guide to Exported Data [Part 2]

By Sierra Hillinger|2018-10-05T20:44:30+00:00June 13th, 2016|Data Analytics|

In our first post on the basics of Facebook Insights, we learned the advantages of using the native analytics available just by logging

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Mary Meeker’s Internet Trends Report and The Age of Bots

By Sierra Hillinger|2018-10-08T15:50:11+00:00June 9th, 2016|Digital Marketing Strategy|

Here’s our latest roundup of digital marketing news. Analytics: 4 lessons learned from 4 years of non-stop data analysis Mobile has changed the way

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Score a 5-Star Review and Build Your B2B Online Reputation

By Sierra Hillinger|2018-10-08T16:01:12+00:00June 3rd, 2016|Digital Marketing Strategy|

Here’s our latest roundup of digital marketing tips. B2B: 7 pillars of building B2B online reputation In a digital world, your reputation is always

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All About AdWords and Maximizing Profit With Segmentation

By Sierra Hillinger|2018-10-05T20:52:48+00:00May 19th, 2016|Digital Marketing Strategy|

Here’s our latest roundup of digital marketing tips. Email marketing: 3 segmentation strategies to maximize profits Not all customers and prospects are the same.

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How to Navigate Facebook Insights: A Beginners Guide [Part 1]

By Sierra Hillinger|2018-10-05T20:57:26+00:00May 5th, 2016|Social Media Marketing|

You've crafted catchy copy, sourced perfect photos, and planned what links you want to share with the world. But how do you know

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Using Google Analytics Benchmarking to Set Goals and Shape Strategy

By Sierra Hillinger|2018-11-28T22:02:33+00:00April 11th, 2016|Data Analytics|

Benchmarking is critical to adding context to your business website’s performance compared to similar companies in your industry, vertical, or niche. These insights

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Creating Successful Landing Pages, and What Tinder Taught Us

By Sierra Hillinger|2018-10-08T15:48:22+00:00February 18th, 2016|Content Marketing|

Here’s our latest roundup of digital marketing tips. Career: 20 powerful quotes on success and creativity (with images) Motivation comes in many forms. Every

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