AI in Marketing: How to Get Started in 2018

One of the biggest buzzwords in marketing, and really across many industries, is artificial intelligence. For years, a majority of the public viewed AI as science fiction, but that’s starting to change. While many understand the impact AI could have on their future daily lives, most do not consider the minute effects AI has on [...]

By | 2018-04-25T11:21:28+00:00 April 25th, 2018|Categories: Analytics, Blog|Tags: , , , |

Measure Your Email Content’s Effectiveness With CTOR

Email is one of the best ways to communicate with your customers. It’s a powerful tool that has the highest average ROI of all digital channels at $38 for every $1 spent. In fact, 72 percent of consumers prefer email communication from companies. Measuring the success of your email campaigns can be tricky at first. [...]

By | 2017-05-15T07:32:26+00:00 January 9th, 2017|Categories: Analytics|Tags: , , |

Google Analytics: A Bonfire Guide to Terminology

To the uninitiated, Google Analytics terminology can be daunting. Which measurements are dimensions, and which are metrics? Heck, what’s the difference between a dimension and a metric in the first place? Let this ongoing glossary be your path to Analytics clarity. Advanced segment: A temporary filter that highlights subsets of users or sessions. Make advanced [...]

By | 2017-05-15T07:32:26+00:00 January 4th, 2017|Categories: Analytics|Tags: , , , , , , |
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