Analytics

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Measure Your Email Content’s Effectiveness With CTOR

Email is one of the best ways to communicate with your customers. It’s a powerful tool that has the highest average ROI of all digital channels at $38 for every $1 spent. In fact, 72 percent of consumers prefer email communication from companies. Measuring the success of your email campaigns can be tricky at first. [...]

By | January 9th, 2017|Categories: Analytics|Tags: , , |

Google Analytics: A Bonfire Guide to Terminology

To the uninitiated, Google Analytics terminology can be daunting. Which measurements are dimensions, and which are metrics? Heck, what’s the difference between a dimension and a metric in the first place? Let this ongoing glossary be your path to Analytics clarity. Advanced segment: A temporary filter that highlights subsets of users or sessions. Make advanced [...]

By | January 4th, 2017|Categories: Analytics|Tags: , , , , , , |

Analytics 101: What Average Session Duration Tells Us

Average session duration is one of the most commonly referred to metrics in Google Analytics and appears front and center on your dashboard. Average session duration is calculated by dividing the total duration of all sessions (in seconds) by the number of sessions. Before we dive into what average session duration tells us, first [...]

By | January 2nd, 2017|Categories: Analytics|Tags: , , |

How to Use Google Analytics to Optimize Your Content

We like to use the phrase “post and coast” at Bonfire to describe poor community management of social media. Similarly we educate and encourage our clients to not forget about their website and blog content. Just because it’s live and published, doesn’t mean it’s dead. Especially from an SEO standpoint: We know it can take [...]

By | December 19th, 2016|Categories: Analytics|Tags: , , , |
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