Firestarter: Spring 2018 Edition Recap

Let’s keep this fire roaring, shall we? Firestarter: Spring 2018 Edition was held last night at Bonfire HQ. Marketers from all over the greater Portland area gathered to network, eat, drink, and—most importantly—learn how proof-based marketing leads to success. During the panel session, three Bonfire account managers offered a glimpse into the challenges facing three [...]

By | 2018-03-02T13:41:09+00:00 March 2nd, 2018|Categories: Blog, Firestarter|Tags: , |

Professional Language Versus Jargon in Marketing

No one likes jargon. It’s a fluffy crutch that copywriters, speakers, and marketers fight to avoid. No one’s going to write a short guide to copywriting with jargon that sings its praises, and yet it seems to show up in our marketing copy constantly. Why? And how do we avoid it? What is jargon? Jargon [...]

By | 2018-02-21T13:55:14+00:00 February 21st, 2018|Categories: Blog, Creative|Tags: , , |

How to Increase Lead Gen Conversions With A/B Testing

One of my favorite things about working in demand generation is the proof. Everything we do as content marketers can and should relate back to a trackable key metric. Whether it be click-through rates, open rates, conversion rates, or cost per conversion, there’s always something we can and should measure to determine success. As a [...]

By | 2018-02-08T08:38:36+00:00 February 7th, 2018|Categories: Blog, Digital Marketing|Tags: , , |
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