It’s hard to believe the holidays are right around the corner. For many companies and brands, the entire year leads up to this final push. The holidays are full of their own unique stresses, but your digital marketing strategy doesn’t have to be one of them.
Here at Bonfire, we always strive to stay up to speed on the latest and greatest marketing automation insights. That’s why we attended the Salesforce Lightning Now Tour in Seattle this past August. While we’ve been using the new Lightning enterprise app builder, this workshop delved into unknown features, and illustrated how developers, admins, and [...]
Now more than ever, customers appreciate valuable community management from brands big and small. According to a recent study from Sprout Social, 86 percent of consumers prefer brands that provide honest, helpful responses on social media. Community management requires attentiveness, empathy, and timeliness to convey authenticity, and these five simple tips will help you [...]
There’s a fairly good chance you’re reading this on your smartphone right now. And if not, there’s an even better chance a smartphone is within 30 yards of where you are now. It wasn’t long ago that the idea of augmented reality existed in science fiction only. But with the ever-growing technological advances found [...]