Digital Marketing

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How to Increase Lead Gen Conversions With A/B Testing

One of my favorite things about working in demand generation is the proof. Everything we do as content marketers can and should relate back to a trackable key metric. Whether it be click-through rates, open rates, conversion rates, or cost per conversion, there’s always something we can and should measure to determine success. As a [...]

By | 2018-02-08T08:38:36+00:00 February 7th, 2018|Categories: Blog, Digital Marketing|Tags: , , |

If You Can’t Prove It, It Didn’t Happen

“Half the money I spend on advertising is wasted; the trouble is, I don't know which half.” — John Wanamaker There are two problems with this quote: It was said 96 years ago. People still use it as an excuse when they don’t get results. Wake up everyone; it’s 2018! Last year had its challenges, [...]

By | 2018-02-08T13:44:23+00:00 January 22nd, 2018|Categories: Blog, Digital Marketing|Tags: , , |

Upcoming Trends in ROI for 2018

As we enter a new year filled with even more advancements in technology and research, it is evident that successful marketers must prioritize their clients’ return on investment, delivering “on a new 2018 mandate — driving measurable business growth.” Many subject matter experts have begun announcing their predictions for 2018, and there are a few [...]

By | 2018-02-08T13:45:38+00:00 January 3rd, 2018|Categories: Blog, Digital Marketing|Tags: , , , |
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