Score a 5-Star Review and Build Your B2B Online Reputation

Here’s our latest roundup of digital marketing tips.

B2B: 7 pillars of building B2B online reputation

In a digital world, your reputation is always at everyone’s fingertips. Create a positive, strong online reputation by creating high-quality content, maintaining an active social media presence, taking part in industry events, utilizing SEO, and publishing case studies.

Client takeaway: Building your business’s reputation takes purposeful action and a solid strategy.

Suggested implementation: Give your business a touch of humanity by adding employee names and pictures to your website. It helps customers to see you as people and not a corporate entity.

Design: Most websites are useless, but yours doesn’t have to be

Websites are the first place potential customers turn when they want to learn more about your business, so it’s crucial to make a good first impression. Your website should tell the story behind your business, what you offer, and whether they can trust you. You also need to establish a clear vision for your website.

Client takeaway: Make it easy for people to do business with you with a pleasant and streamlined web experience.

Suggested implementation: Hire a qualified designer or developer to do the heavy lifting of your website.

Digital marketing: 91 percent think remarketing is a good strategy: 2016 SEJ Report

Search Engine Journal’s State of Digital Marketing 2016 report outlines key trends and statistics in SEO, pay-per-click, social media, and content marketing. Seventy-seven percent of respondents say businesses should perform full SEO audits every 6 months, 91 percent utilize remarketing campaigns, and 66 percent think content marketing is the most effective aspect of digital marketing.

Client takeaway: An integrated digital campaign delivers the best results.

Suggested implementation: Pair your pay-per-click campaigns with a social media campaign.

Sales: How user generated reviews affect conversion rates

Customer reviews are influential in impacting purchasing decisions. Eighty-eight percent of consumers trust online reviews as much as personal recommendation, and 72 percent of consumers say positive reviews make them trust a business more. Quality and quantity both matter to consumers, as well as on- and off-site reviews.

Client takeaway: People trust peers more than they trust brands. Leverage your customer reviews to help close purchases.

Suggested implementation: Salvage poor reviews by following this five-step process: hear, empathize, apologize, resolve, and diagnose.

Social media: Links aren’t getting as much engagement as they used to on Facebook

Between July 2015 and April 2016, major publishers experienced a steady decline in Facebook engagement with links. Likes are down 55 percent, shares are down 57 percent, and comments are down 64 percent.

Client takeaway: There isn’t a restriction on what page genres are seeing a decrease in engagement — it’s seen across industries.

Suggested implementation: Run paid campaigns for sales initiatives on Facebook. Advertising dollars will deliver higher engagements and conversions.