Why Your Insta-Aesthetic Matters
Is there a simpler social platform for brands than Instagram? OK, there’s Snapchat, but few brands have found a way to leverage it and none with a convincing ROI. Instagram, though, requires
Social Media in China: Find the Opportunity by Understanding the Landscape
China represents the largest commonly untapped community for most international brand strategies. Brands sometimes avoid China due to its unique digital platforms and ever-changing array of government restrictions. As the Internet evolves
Why You Should Advertise on Facebook (And How To Succeed)
Who buys ads on Facebook? Over 1.5 million businesses, 1 million of which classify themselves as small or medium sized. The Facebook ad platform continues to grow more powerful every day. Increasing
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