Mercer, meet Bonfire
From the beginning, it was obvious that we were doing more than designing a new website. We were actually doing a full rebrand. To better understand the company, we spent a good deal of time on-site with the team, touring the facility and learning about their food processing methods and technologies. We worked with the Mercer Foods team to build personas and hone in on clear KPIs as we revamped their value proposition and tagline.
They needed a great website with new content, along with a memorable logo, targeted keyword research, and deep analysis of competitors and influencers. We needed a social media and blog strategy, a quarterly content calendar, and SEO research and analysis to create a consistent, powerful brand voice.