The Marketer’s
Power Quarter
12 Quick, Actionable Tactics for
Boosting Metrics That Matter
The Marketer’s
Power Quarter
12 Quick, Actionable Tactics for
Boosting Metrics That Matter
SEM
Learn how latitude/longitude targeting
can reduce your Google Ads
cost-per-lead by about 20 percent.


SEM
Learn how latitude/longitude targeting can reduce your Google Ads cost-per-lead by about 20 percent.

ABM
Get an ABM account tiering strategy
that can decrease acquisition costs by
up to 50 percent.

ABM
Get an ABM account tiering strategy that can decrease acquisition costs by up to 50 percent.
Email
Segmentation
Boost click-through rates up to 100
percent with this segmentation
suggestion list.


Email
Segmentation
Boost click-through rates up to 100 percent with this segmentation suggestion list.

Interactive
Content
Interactive content leads to conversions
70 percent of the time. Learn one easy
way to create more of it.

Interactive
Content
Interactive content leads to conversions 70 percent of the time. Learn one easy way to create more of it.
AD
RETARGETING
RLSA targeting gets results, but avoid
this pitfall to keep your new customer
rate from dropping.


AD
RETARGETING
RLSA targeting gets results, but avoid this pitfall to keep your new customer rate from dropping.

LOCAL SEO
Take three steps to optimize your
Google My Business and take advantage
of trending “near me” mobile searches.

LOCAL SEO
Take three steps to optimize your Google My Business and take advantage of trending “near me” mobile searches.
Sales
Emails
Improve the click-through rate of your
sales emails with these three opening
line strategies.


Sales
Emails
Improve the click-through rate of your sales emails with these three opening line strategies.

Email Subject
Lines
Find out how to craft an authentic
subject line that will boost your email
open rates.

Email Subject
Lines
Find out how to craft an authentic subject line that will boost your email open rates.
Social
Promotion
Boost the effectiveness of LinkedIn and
Pinterest ads with these two tactics.


Social
Promotion
Boost the effectiveness of LinkedIn and Pinterest ads with these two tactics.

Lead
Databases
Enact three database cleansing
strategies to keep your email database
fresh and effective.

Lead
Databases
Enact three database cleansing strategies to keep your email database fresh and effective.
Visual
Emails
Copy is great, but this design-based
idea is proven to make your emails
42 percent more clickable.


Visual
Emails
Copy is great, but this design-based idea is proven to make your emails 42 percent more clickable.

Mobile
UX
With more users visiting sites via
mobile, this simple design tip will help
increase clicks.

Mobile
UX
With more users visiting sites via mobile, this simple design tip will help increase clicks.
Want more tips? Our rucksack of templates,
checklists, and calendars is free!

Want more tips? Our rucksack of templates, checklists, and calendars is free!

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