ROSE CITY COMIC CON
Driving Ticket Sales with Focused Social Media
A focused social media campaign made sold-out attendance the norm for this pop culture event.
A focused social media campaign made sold-out attendance the norm for this pop culture event.
THE CLIENT
Rose City Comic Con is the premier Pacific Northwest showcase of comics, gaming, film and TV celebrities, and the popular arts catering to a city full of creatives and passionate geeks.
THE CHALLENGE
Portland was primed for a big comic book convention with its dedicated population of artists, creators, cosplayers, and superfans, but hyping them all about the yearly event was essential. RCCC needed to convince this audience to keep coming back, year after year.
THE CLIENT
Rose City Comic Con is the premier Pacific Northwest showcase of comics, gaming, film and TV celebrities, and the popular arts catering to a city full of creatives and passionate geeks.
THE CHALLENGE
Portland was primed for a big comic book convention with its dedicated population of artists, creators, cosplayers, and superfans, but hyping them all about the yearly event was essential. RCCC needed to convince this audience to keep coming back, year after year.
THE SOLUTION
Bonfire applied digital marketing expertise to its proud geek credentials and, through research and strategy development, created a plan to drive awareness and ticket sales. Consistent messaging flowed to a targeted audience via Twitter, Facebook, and Instagram. With unique design work and knowledgeable copywriting touching current comic and pop culture industry news, a community was built and numbers soared.
THE SOLUTION
Bonfire applied digital marketing expertise to its proud geek credentials and, through research and strategy development, created a plan to drive awareness and ticket sales. Consistent messaging flowed to a targeted audience via Twitter, Facebook, and Instagram. With unique design work and knowledgeable copywriting touching current comic and pop culture industry news, a community was built and numbers soared.
THE RESULTS
From 2015 through 2017, RCCC’s Facebook fandom grew from 29,000 to 48,000; Twitter followers rose from 3,100 to 9,500; Instagram went from fewer than 50 to 6,100. With increased awareness like that, it’s no surprise that RCCC has achieved sold-out attendance for the past three years.
THE RESULTS
From 2015 through 2017, RCCC’s Facebook fandom grew from 29,000 to 48,000; Twitter followers rose from 3,100 to 9,500; Instagram went from fewer than 50 to 6,100. With increased awareness like that, it’s no surprise that RCCC has achieved sold-out attendance for the past three years.
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