Yahoo Small Business
Boosting Web Services Sales With Email Nurturing
A strategic email nurture campaign boosted sales for a web services provider.
A strategic email nurture campaign boosted sales for a web services provider.
THE CLIENT
A branch of the web services giant, Yahoo Small Business focuses on helping entrepreneurs and small business owners reach their customers to increase sales and hit their goals.
THE CHALLENGE
Bonfire identified a gap in Yahoo SMB’s marketing strategy: Without a nurture campaign in place, they were missing an opportunity to reconnect with customers after a purchase. They needed a plan to stay top of mind with their audience.
THE CLIENT
A branch of the web services giant, Yahoo Small Business focuses on helping entrepreneurs and small business owners reach their customers to increase sales and hit their goals.
THE CHALLENGE
Bonfire identified a gap in Yahoo SMB’s marketing strategy: Without a nurture campaign in place, they were missing an opportunity to reconnect with customers after a purchase. They needed a plan to stay top of mind with their audience.
THE SOLUTION
Bonfire developed an educational program centered on informing customers how to fully leverage Yahoo SMB tools. A strategic nurture campaign provided these customers with a valuable service and increased communication while building trust and brand authority.
THE SOLUTION
Bonfire developed an educational program centered on informing customers how to fully leverage Yahoo SMB tools. A strategic nurture campaign provided these customers with a valuable service and increased communication while building trust and brand authority.
THE RESULTS
Bonfire delivered a 30-email campaign to re-engage Yahoo SMB’s customers. By segmenting their email list by customer behavior and creating multiple, targeted CTAs per email, Yahoo SMB consistently directed customers to useful tools to promote their success and boost communication.
Each email was personalized to encourage click-throughs, and insightful statistics were highlighted to grab readers’ attention. This strategy helped Yahoo SMB provide value while increasing their orders by 157%.
THE RESULTS
Bonfire delivered a 30-email campaign to re-engage Yahoo SMB’s customers. By segmenting their email list by customer behavior and creating multiple, targeted CTAs per email, Yahoo SMB consistently directed customers to useful tools to promote their success and boost communication.
Each email was personalized to encourage click-throughs, and insightful statistics were highlighted to grab readers’ attention. This strategy helped Yahoo SMB provide value while increasing their orders by 157%.
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