Spur on lead generation efforts with our
sales and marketing alignment template

Add transparency to your organization with our sales and marketing alignment template.

When teams miscommunicate, it puts the whole group in jeopardy. There’s nothing worse than being up a creek with no paddle and a capsized raft. With a service level agreement (SLA) and a lead scoring model in one place, your team can focus more clearly on lead generation efforts, all with full transparency.

With this sales and marketing alignment template, you’ll:

• Define your company’s unique meaning of a marketing qualified lead for alignment.
• Assign lead scoring values as a team, based on demographics and behaviors.
• Divide up responsibilities between sales and marketing to ensure your prospects are well taken care of.