Ariel Valley, Author at Bonfire Marketing

About Ariel Valley

Ariel Valley is a content manager in Portland, Oregon. She has worked with a variety of B2C and B2B SMB and enterprise companies, with an emphasis on lead generation, content creation, user experience design, and buyer persona development.

The ABCs of Digital Marketing

By Ariel Valley|2019-04-02T20:33:55+00:00April 2nd, 2019|Digital Marketing Strategy|

Anyone who works in digital marketing knows it can be daunting when you’re new and trying to understand the complex vocabulary and acronyms

The Marketer’s Power Quarter: Improve Sales Emails

By Ariel Valley|2018-10-05T16:06:58+00:00August 20th, 2018|ABM & Lead Nurturing, Content Marketing|

This is the seventh in a 12-part series of quick-fix tips to improve your digital marketing results. Catch up on our last tip,

The Marketer’s Power Quarter: Email Segmentation Plan

By Ariel Valley|2018-10-05T16:09:14+00:00July 24th, 2018|Marketing Automation|

This is the third in a 12-part series of quick-fix tips to improve your digital marketing results. Catch up on our last tip,

6 Marketing Automation Fails That Ruin Your Brand’s Authenticity

By Ariel Valley|2018-10-05T16:12:38+00:00June 13th, 2018|ABM & Lead Nurturing, Marketing Automation|

Brands are trying harder than ever to meet consumers with tailored solutions and products using personalized content and segmentation. The reason is clear:

Getting Started With Account-Based Marketing

By Ariel Valley|2018-10-05T16:17:17+00:00March 15th, 2018|ABM & Lead Nurturing, Marketing Automation|

If you’re new to account-based marketing (ABM), getting off to a strong start is critical—especially if you’ve had to lobby to gain internal