Account-Based Marketing2019-04-29T22:37:13+00:00

Account-Based
Marketing

Our Services Icon

Pinpoint and connect with your best prospects through tailored ABM.

Our Services Icon

Pinpoint and connect with your best prospects through tailored ABM.

While hiking on a sunny day, you might chat with every passing traveler. In marketing, though, talking to everyone all too often means your message resonates with no one.

Instead, target specific accounts that fit your ideal customer profile with personalized content while finally aligning your marketing and sales teams.

While hiking on a sunny day, you might chat with every passing traveler. In marketing, though, talking to everyone all too often means your message resonates with no one.

Instead, target specific accounts that fit your ideal customer profile with personalized content while finally aligning your marketing and sales teams.

While hiking on a sunny day, you might chat with every passing traveler. In marketing, though, talking to everyone all too often means your message resonates with no one.

Instead, target specific accounts that fit your ideal customer profile with personalized content while finally aligning your marketing and sales teams.

Get Our Latest E-Book on Mastering ABM

DOWNLOAD NOW

Get Our Latest E-Book on Mastering ABM

DOWNLOAD NOW

SERVICES

SERVICES

IDEAL CUSTOMER
PROFILE DEFINITION

When you know who to talk to, crafting a message gets a lot easier. By defining customers with buying potential, segmenting your existing database, and analyzing your customers’ verticals, you’ll learn what your most valuable segments are and where to focus your efforts.

ACCOUNT SELECTION
& TIERING

With those high-value segments in your back pocket, define your potential market and identify your best prospects so you can prioritize. Refining your contact acquisition process will play an important role in this work, as will aligning your marketing and sales teams.

CAMPAIGN PLANNING

Develop personas for your priority contacts and create a guidebook for executing your campaign. By identifying your best offers, you’ll ensure your prospects find what you have to say is valuable. Unifying your marketing efforts also facilitates a simpler, seamless partnership with sales.

CAMPAIGN EDUCATION

Get assistance locating your highest potential accounts with GPS-like accuracy, plus continued support through the marketing and sales process. You’ll be equipped with personalized, useful content that makes your contacts want to trek along with you.

OPTIMIZATION & REFINEMENT

Maintain your ABM efforts with a scalable model that you can apply to new segments. Then keep improving the model with continuous analysis of customer data so you’re always using your time—and sales’ time—wisely and don’t wander off course.

Rose City Comic Con

DRIVING TICKET SALES WITH FOCUSED SOCIAL MEDIA

READ THE RCCC CASE STUDY >
VIEW ALL CASE STUDIES >
Rose City Comic Con

DRIVING TICKET SALES WITH FOCUSED SOCIAL MEDIA

READ THE RCCC CASE STUDY >
VIEW ALL CASE STUDIES >

“Team Bonfire operates as a true partner.”

JORI SAEGER, SENIOR DIRECTOR OF MARKETING, KORU

“Team Bonfire operates as a true partner.”

JORI SAEGER, SENIOR DIRECTOR OF MARKETING, KORU

“Team Bonfire operates as a true partner.”

JORI SAEGER, SENIOR DIRECTOR OF MARKETING, KORU

Start Strategic Account-Based Marketing

Nurture Customers With Content

Bonfire Marketing

220 NW 8th Ave. Portland, Oregon 97209

Phone: 503-334-2071

Web: https://thinkbonfire.com