The Marketer’s Power Quarter: How to Tier ABM Content
This is the second in a 12-part series of quick-fix tips to improve your digital marketing results. Catch up on our first tip, and subscribe to our newsletter to get the rest. A lot goes into the layered strategic approach needed to make the most of your efforts with account-based marketing. When executed properly, ABM’s payoff can be huge. If [...]
The Marketer’s Power Quarter: A Google Ads Tip to Boost SEM
This is the first in a 12-part series of quick-fix tips to improve your digital marketing results. Subscribe to our newsletter and stay tuned to the blog to get the rest. In marketing, you can always do something more to improve your metrics. We’re all looking for quick, actionable advice that drives better numbers and provable results. The Marketer's Power [...]
Firestarter: Summer 2018 Edition Recap
The summer heat is on, so let’s fuel it with some marketing hotness. Last night, Portland marketers ate, drank, and mingled merrily at Bonfire HQ to watch Bonfire executives and account managers deliver presentations on how data-driven tactical campaigns overcome marketing challenges. The right content, the right results To position themselves as an industry thought leader, local tech company Viewpoint [...]
6 Marketing Automation Fails That Ruin Your Brand’s Authenticity
Brands are trying harder than ever to meet consumers with tailored solutions and products using personalized content and segmentation. The reason is clear: 77 percent of CMOs at top-performing companies indicate their most compelling reason for implementing marketing automation is to drive revenue. But you’ll see reports on social media and the news weekly of another brand failing in their [...]