How to Master the Art of Social Media Planning
Planning makes perfect! That’s the phrase, right? Either way, planning ahead gives your social media marketing a leg up. Spending time to craft thoughtful and creative messaging will provide better customer experiences and give your brand a boost in the digital realm. Ready to get started? Read on, and discover our guide to social media success.
Top Insights from the Salesforce Lightning Now Tour
Here at Bonfire, we always strive to stay up to speed on the latest and greatest marketing automation insights. That’s why we attended the Salesforce Lightning Now Tour in Seattle this past August. While we’ve been using the new Lightning enterprise app builder, this workshop delved into unknown features, and illustrated how developers, admins, and end users can benefit from [...]
5 Tips for Mastering Community Management
Now more than ever, customers appreciate valuable community management from brands big and small. According to a recent study from Sprout Social, 86 percent of consumers prefer brands that provide honest, helpful responses on social media. Community management requires attentiveness, empathy, and timeliness to convey authenticity, and these five simple tips will help you get started! 1. Determine your [...]
The Copywriter’s Grab Bag: Part 2
In honor of summer and the slew of movie sequels that tend to hit around this time of year, it’s time for the long-awaited follow-up to the tour de force known as “The Copywriter’s Grab Bag: Part 1.” In my never-ending quest to help writers (including myself) be the best they can be, I’ve riffed a list of new [...]