Tech Advances Making Marketers Rethink Content

By | January 12th, 2017|Blog|

Here’s our latest roundup of digital marketing tips. Analytics: A guide to Google Analytics terminology Not sure where to start when analyzing your site’s Google Analytics? Get a leg up with our Google Analytics glossary for a quick intro to some of the metrics and features you’ll encounter. Client takeaway: If you’re not using Google Analytics to analyze your site’s [...]

Q-and-A With Thomas Wells

By | January 11th, 2017|Leadership|

Thomas is one of Bonfire’s two remote workers. By way of Bozeman, Montana, he delivers researched writing that appeals to readers because of the empathy, purpose, and humor he naturally wields. All of those qualities were only enhanced by the wide range of professions he has had. Thomas has been a college and preschool teacher, a deli clerk, a crisis [...]

Measure Your Email Content’s Effectiveness With CTOR

By | January 9th, 2017|Analytics|

Email is one of the best ways to communicate with your customers. It’s a powerful tool that has the highest average ROI of all digital channels at $38 for every $1 spent. In fact, 72 percent of consumers prefer email communication from companies. Measuring the success of your email campaigns can be tricky at first. There are many factors that [...]

Make 2017 Your Year to Focus on Content Strategy

By | January 5th, 2017|Blog|

Here’s our latest roundup of digital marketing tips. Content strategy: Brands' most engaging Tumblr posts of 2016 Millennials enjoy a good GIF. But don’t take our word for it. Check out the five most engaging Tumblr posts of 2016 to get inspiration for the coming year.  Client takeaway: Engagement was measured by likes, comments, views, and shares on Twitter, Facebook, Tumblr, [...]

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