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Social Media Changes Affecting Content Strategy

By | February 23rd, 2017|Blog|

Here’s our latest roundup of digital marketing tips. Content marketing: What GM’s live video says about content marketing strategy in 2017 At this year’s Consumer Electronics Show (CES), GM became the first automaker to use Facebook Live for a view of its new electric car. What does this move signal for content marketing today? Client takeaway: GM’s 25-minute video garnered [...]

Customers Demand Immersive Brand Experiences

By | February 15th, 2017|Blog|

Here’s our latest roundup of digital marketing tips. Digital marketing: 360-degree video for digital marketing Customers are demanding more immersive experiences with brands, and 360-degree video is a great starting point for capturing the short supply of consumer attention. See how Bonfire decided on a 360 camera, then check out our first video. Client takeaway: Studies show 360 content is [...]

360-Degree Video for Digital Marketing

By | February 14th, 2017|Blog|

Scrolling through Facebook looks a lot different today than it did just a year ago. This isn’t only due to the ever-evolving main social feed, but also what features are quickly being adopted by marketers, influencers, and individuals alike. The most dramatic inclusion of late is the use of 360-degree video and photos. Normally in social media, what was once [...]

The Long Game Digital Strategy

By | February 8th, 2017|Blog|

Here’s our latest roundup of digital marketing tips. Advertising: The Top 10 Super Bowl LI Ads Ranked by Digital Share of Voice Which ads won the big game? Ad Age measured the digital buzz surrounding Super Bowl ads. The numbers show this game was historic for advertising, and is also evidence of a long digital play around game day. Client [...]

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