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Guess, Test, Assess, Progress

By | March 23rd, 2017|Blog|

Here’s our latest roundup of digital marketing tips. Advertising: Google rolls out ads to Google Home, then promptly removes them Google Home users got their morning weather and daily brief with an unprompted, extra chipper message about the release of Disney’s latest movie, “Beauty and the Beast.” Users were none too happy about receiving a reminder that sounded more like [...]

The Importance of A/B Testing

By | March 22nd, 2017|Blog|

The online landscape changes quickly, and you often need to respond with a shift in messaging and content for your brand. Aside from general changes to your marketing strategy, you should always aim to improve and better target your content. Whether that’s in the form of new creative, updated copy or geographical targeting, A/B tests are perfect for honing in [...]

Where Was This When You Needed It?

By | March 16th, 2017|Blog|

Here’s our latest roundup of digital marketing tips. SEM: Benefits of utilizing a PPC campaign to support your organic content strategy Your paid ads and organic strategy don’t have to be at odds. Combining strong, relevant content with a targeted pay-per-click (PPC) spend strengthens organic authority while giving the instant gratification of driving traffic. Client takeaway: Investing in PPC on [...]

The Copywriter’s Grab Bag: Part 1

By | March 15th, 2017|Blog|

Nothing is original. More on that later. Keeping that in mind, however, it’s more important than ever that copywriters do everything they possibly can to create content that engages, inspires, and brings the masses to its knees. Most writers approach the job with the same toolkit, i.e., stale grammar advice, overrated texts, and a pretty good grasp of English. While [...]

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