5 Keys to Effective Global B2B Marketing
Because information technology—particularly the internet—has shrunk the world, marketers can now effectively reach audiences worldwide. International campaigns usually originate in the home market where the client’s central team and lead agency are
3 Takeaways From B2B Marketing Exchange
Last week, B2B marketing professionals from across the country gathered to swap ideas and glean industry knowledge at the 2020 B2B Marketing Exchange. The three-day event offered over 100 sessions, delivered by industry
Find Your Voice, Start a Revolution
What do you get when you mix a writer with virulent OCD, the “first couple” of comics, an Oscar-winning costume designer, and a handful of other storytelling powerhouses? You get a cauldron
Feed Your Brain: How to Prepare Your Marketing for 2019
2018 was a year of newness and uncertainty, and 2019 promises to be as well. As we head into that unknown, I try to ensure success with goals on how I’m feeding my
Firestarter: The Anatomy of Social Ads
Legendary UCLA basketball coach John Wooden once said, “It's the little details that are vital. Little things make big things happen.” And that’s just the message our most recent Firestarter event, “Storytelling
Here’s Why Company Core Values Are Critical to Culture
We’ve all been there. A well-intentioned leader in your company calls for a quick stand-up to talk through the why of your organization. The group piles into the conference room to discuss your
Firestarter: Summer 2018 Edition Recap
The summer heat is on, so let’s fuel it with some marketing hotness. Last night, Portland marketers ate, drank, and mingled merrily at Bonfire HQ to watch Bonfire executives and account managers
How to Boost Your Emotional Intelligence
Successful marketing is a delicate mixture of art and science, where proof-based metrics and measurements are the foundation on which to set goals. The building itself needs to consist of quality content.
Firestarter: Spring 2018 Edition Recap
Let’s keep this fire roaring, shall we? Firestarter: Spring 2018 Edition was held last night at Bonfire HQ. Marketers from all over the greater Portland area gathered to network, eat, drink, and—most
If You Can’t Prove It, It Didn’t Happen
“Half the money I spend on advertising is wasted; the trouble is, I don't know which half.” — John Wanamaker There are two problems with this quote: It was said 96 years ago.
Top 7 Marketing Events for Professional Growth in 2018
“An investment in knowledge pays the best interest.” – Benjamin Franklin With hundreds of marketing events, which ones deliver the knowledge ROI and are worth the expense for air,
6 Ways to Successfully Work Remotely
Working remotely is a modern-day reality for much of the workforce. In a 2015 survey, 23 percent of employees reported doing some of their work remotely; a separate survey revealed 79 percent
Monday Motivation Roundup
We share a #MondayMotivation quote on our social channels every Monday. We aim to start the week with inspiration and set the tone for the days to come. Wise words from inspiring
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