Why ABM Is Even More Critical in an Economic Downturn
Attributable marketing has never been more important than it is right now. As marketers, most of us knew account-based marketing was becoming increasingly
5 Keys to Effective Global B2B Marketing
Because information technology—particularly the internet—has shrunk the world, marketers can now effectively reach audiences worldwide. International campaigns usually originate in the home market
Revenue Is a Team Sport
The marketing and sales space is filled with buzzwords right now, but I’m about to throw another one at you, so brace yourself.
6 Ways to Successfully Work Remotely
Working remotely is a modern-day reality for much of the workforce. In a 2015 survey, 23 percent of employees reported doing some of
Why Saying “No” May Be the Best Way to Set Goals
The start of a new year typically involves a lot of resolutions and goal setting. It’s also the time to start new projects
Be Your Own Superhero: A Case for Self-Promotion at Work
No one likes a bragger, I get it. But if you never talk about your accomplishments you may be doing your career a
Maintaining a Solid Company Culture During a Growth Spurt
When I had the pleasure of joining the Bonfire team over three years ago, I was incredibly excited to help grow the company
Curation Isn’t a 4-Letter Word
Brands often do not focus their editorial plans on third-party content. They are measured by whether or not they are getting clicks to
How to Make an Infographic as Pleasant as Picking a Doughnut
Infographics can be one of the most effective forms of communicating your ideas. They pose as creative ways to break down complex groups
The 3 Rs of Company Culture
“Hiring will either make or break your career. Take the time to hire the RIGHT people.” This is one of the most important
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