Over the past few years, Facebook News Feed’s organic reach diminished to nearly zero. So, the latest news about Facebook cutting pages off shouldn’t come as a shock. I won’t discuss the pros or cons of the change. Let’s focus on the downstream effects that might occur as a result. Facebook is—and has been for [...]
We’ve been operating and specializing in content marketing for over nine years at Bonfire. Like countless other industries, the one thing that‘s always constant is change. Earlier this month, Facebook announced a change in their algorithm that, for some, made it seem like the sky was falling. Whether hyperbolic or real, the change will dramatically [...]
Jump ahead to best practices for: Facebook Posts Facebook Paid Posts LinkedIn Posts LinkedIn Sponsored Content Pinterest Pins Pinterest Promoted Pins YouTube Videos View Full Infographic When I began my work with Bonfire, it wasn’t my first experience with content marketing. And I knew my way around most social channels (except Snapchat — I’m not [...]
Before you cozy up by the fire and settle in to enjoy the festive season, have your prepped your holiday marketing yet? If the answer is no, you may be on the naughty list.