Account-based marketing (ABM) is the talk of B2B marketing lately, especially as more and more companies start using this approach to close larger deals
Effective marketing campaigns don’t happen overnight. They require a lot of planning, often involving many people across your marketing, sales, and leadership teams.
Account-based marketing (ABM) continues to grow in popularity, and for some pretty valid reasons. Fifty-two percent of marketers practicing ABM have been using