The marketing and sales space is filled with buzzwords right now, but I’m about to throw another one at you, so brace yourself.
Account-based marketing (ABM) continues to grow in popularity, and for some pretty valid reasons. Fifty-two percent of marketers practicing ABM have been using
B2B organizations are tasked with more than ever these days—branding and design, CRM and data projects, email and social media marketing, digital communication
The problem is common and constant: Client purchases an instance for XYZ marketing automation platform (MAP), customer data platform (CDP), campaign management platform,