Market Research & Planning2018-12-19T16:28:54+00:00

Market Research
& Planning

Contact Bonfire Marketing

Embark on your campaigns equipped with meticulous customer research.

Contact Bonfire Marketing

Embark on your campaigns equipped with meticulous customer research.

Smart hikers don’t wander aimlessly. They pick a trail that gets them where they want to go. Carrying out campaigns that bring in leads and sales requires a concrete plan too. You need to know what your ideal customer looks like and how to reach them.

Get help locating and identifying your best prospects, gauging where they are on the road to purchase, and tactically delivering your message in a way that influences behavior.

Smart hikers don’t wander aimlessly. They pick a trail that gets them where they want to go. Carrying out campaigns that bring in leads and sales requires a concrete plan too. You need to know what your ideal customer looks like and how to reach them.

Get help locating and identifying your best prospects, gauging where they are on the road to purchase, and tactically delivering your message in a way that influences behavior.

Smart hikers don’t wander aimlessly. They pick a trail that gets them where they want to go. Carrying out campaigns that bring in leads and sales requires a concrete plan too. You need to know what your ideal customer looks like and how to reach them.

Get help locating and identifying your best prospects, gauging where they are on the road to purchase, and tactically delivering your message in a way that influences behavior.

SERVICES

SERVICES

PERSONA DEVELOPMENT

You don’t need to reach everyone, but you do need to find the people who fit your offerings. Keep your compass pointed in the right direction by understanding how to reach, engage, and convert the right individuals using carefully researched buyer personas.

IDEAL CUSTOMER PROFILE
DEVELOPMENT

Identify the type of clients you most want to work with—whose business and industry fit your products and services—and craft an ICP that guides your audience segmentation, lead qualification, and targeting strategies.

BUYER’S JOURNEY ANALYSIS

For your message to stick with prospects, you need to understand where they are in the buyer’s journey. People in the awareness, consideration, and decision stages have different needs, and understanding those needs will guide what tools you give them to help navigate the process.

ACCOUNT-BASED MARKETING
PROGRAM STRATEGY

Don’t send your sales team down the wrong path. Provide them with highly qualified leads using ABM that targets specific organizations within your ICP. By reaching these prospects at the right time with personalized content, you can increase leads and sales.

DATA ANALYSIS & HYGIENE

Analyze existing and third-party data to gain further insights into your customers and better plan routes for your campaigns. Get help cleaning up your data to uncover new insights.

Viewpoint Construction Software

INCREASING SAAS LEADS WITH TARGETED SOCIAL ADS

READ THE VIEWPOINT CASE STUDY >
VIEW ALL CASE STUDIES >
Viewpoint Construction Software

INCREASING SAAS LEADS WITH TARGETED SOCIAL ADS

READ THE VIEWPOINT CASE STUDY >
VIEW ALL CASE STUDIES >

“Team Bonfire operates as a true partner.”

JORI SAEGER, SENIOR DIRECTOR OF MARKETING, KORU

“Team Bonfire operates as a true partner.”

JORI SAEGER, SENIOR DIRECTOR OF MARKETING, KORU

“Team Bonfire operates as a true partner.”

JORI SAEGER, SENIOR DIRECTOR OF MARKETING, KORU

Are You Confident You’re Reaching the Best Prospects?

Find My Ideal Customer

Bonfire Marketing

3530 N Vancouver Ave., Suite 200 Portland, OR 97227

Phone: 503-334-2071

Web: https://thinkbonfire.com