VIEWPOINT CONSTRUCTION
SOFTWARE
Increasing SaaS Leads With Targeted Social Ads
Optimized social ad targeting and content SEO drove an increase in targeted leads and blog sessions for this software company.
Optimized social ad targeting and content SEO drove an increase in targeted leads and blog sessions for this software company.
THE CLIENT
Viewpoint Construction Software is committed to helping construction companies get jobs done more quickly and efficiently with their suite of award-winning on-site and cloud-based software platforms.
THE CHALLENGE
Already proven to help speed up job completions, Viewpoint Construction Software needed help maintaining visibility and top-of-mind awareness with prospects and customers in an industry known for being slow on tech adoption.
THE CLIENT
Viewpoint Construction Software is committed to helping construction companies get jobs done more quickly and efficiently with their suite of award-winning on-site and cloud-based software platforms.
THE CHALLENGE
Already proven to help speed up job completions, Viewpoint Construction Software needed help maintaining visibility and top-of-mind awareness with prospects and customers in an industry known for being slow on tech adoption.
THE SOLUTION
Bonfire organized coordinated SEO and SEM strategies to position Viewpoint as a visible thought leader in the industry while driving lead conversions. These efforts included a blog redesign, a new blog publishing strategy, and refined advertising campaigns.
THE SOLUTION
Bonfire organized coordinated SEO and SEM strategies to position Viewpoint as a visible thought leader in the industry while driving lead conversions. These efforts included a blog redesign, a new blog publishing strategy, and refined advertising campaigns.
THE RESULTS
Bonfire conducted extensive research for optimizing content on a redesigned blog, increasing post frequency and consistency to drive a 100.6% year-over-year increase in blog sessions. By optimizing Viewpoint’s SEM environment, Bonfire helped Viewpoint convert 6,397 prospects into leads at a conversion rate 57% higher than average B2B brands.
Bonfire also helped Viewpoint create targeted audiences for LinkedIn ads, achieving a conversion rate 153% higher than the LinkedIn industry average. It’s all part of building a better future together.
THE RESULTS
Bonfire conducted extensive research for optimizing content on a redesigned blog, increasing post frequency and consistency to drive a 100.6% year-over-year increase in blog sessions. By optimizing Viewpoint’s SEM environment, Bonfire helped Viewpoint convert 6,397 prospects into leads at a conversion rate 57% higher than average B2B brands.
Bonfire also helped Viewpoint create targeted audiences for LinkedIn ads, achieving a conversion rate 153% higher than the LinkedIn industry average. It’s all part of building a better future together.
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