Viewpoint Case Study2018-10-21T18:28:55+00:00

Viewpoint Construction Software

Optimized social ad targeting and content SEO drove an increase in targeted leads and blog sessions for this software company.

The Client

Viewpoint Construction Company is committed to helping construction companies get jobs done more quickly and efficiently with their suite of award-winning on-site and cloud-based software platforms.

The CLIENT

Viewpoint Construction Company is committed to helping construction companies get jobs done more quickly and efficiently with their suite of award-winning on-site and cloud-based software platforms.

The Challenge

Already proven to help speed up job completions, Viewpoint Construction Software needed help maintaining visibility and top-of-mind awareness with prospects and customers in an industry known for being slow on tech adoption. Bonfire organized coordinated SEO and SEM strategies to position Viewpoint as a visible thought leader in the industry while driving lead conversions.

The Challenge

Already proven to help speed up job completions, Viewpoint Construction Software needed help maintaining visibility and top-of-mind awareness with prospects and customers in an industry known for being slow on tech adoption. Bonfire organized coordinated SEO and SEM strategies to position Viewpoint as a visible thought leader in the industry while driving lead conversions.

The Results

Bonfire conducted extensive research for optimizing content on a redesigned blog, increasing post frequency and consistency to drive a 100.6% year-over-year increase in blog sessions. By optimizing Viewpoint’s SEM environment, Bonfire helped Viewpoint convert 6,397 prospects into leads at a conversion rate 57% higher than average B2B brands.

Bonfire also helped Viewpoint create targeted audiences for LinkedIn ads, achieving a conversion rate 153% higher than the LinkedIn industry average. It’s all part of building a better future together.

Bonfire conducted extensive research for optimizing content on a redesigned blog, increasing post frequency and consistency to drive a 100.6% year-over-year increase in blog sessions. By optimizing Viewpoint’s SEM environment, Bonfire helped Viewpoint convert 6,397 prospects into leads at a conversion rate 57% higher than average B2B brands.

Bonfire also helped Viewpoint create targeted audiences for LinkedIn ads, achieving a conversion rate 153% higher than the LinkedIn industry average. It’s all part of building a better future together.

CARPE DIEM
(LATIN)

Seize the Day

CARPE DIEM
(LATIN)

Seize the Day

Bonfire Marketing

3530 N Vancouver Ave., Suite 200 Portland, OR 97227

Phone: 503-334-2071

Web: https://thinkbonfire.com