Mark Dilson, Author at Bonfire Marketing

About Mark Dilson

Mark Dilson is a senior data analyst in Portland, Oregon. He received the nickname "Metrics Mark" for his unhealthy love for spreadsheets and all things numbers. When he’s not crunching figures, Mark can be found playing drums, eating sushi, or running around PDX’s beautiful waterfront.

Advanced Social Media Data Analysis With PivotTables [More Excel Tips]

By Mark Dilson|2018-10-08T15:39:48+00:00April 4th, 2016|Data Analytics|

In my last #MetricsMonday blog I explained the basics of PivotTables and how to conduct some simple analyses of data exported from Twitter

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How to Use PivotTables for Social Media Analysis

By Mark Dilson|2018-10-05T20:49:40+00:00February 29th, 2016|Data Analytics|

I’m often given a large amount of data to analyze, which on its own doesn’t make sense or would be a major hassle

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How to and Why Create UTMs for Your Marketing Channels

By Mark Dilson|2018-10-08T15:45:34+00:00February 5th, 2016|Data Analytics|

What is a UTM Code? (Urchin Tracking Module) A UTM is a snippet of code, also called parameters, added to the end of

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