How to Create Personas With Google Analytics
Personas are critical for the success of your marketing efforts, digital or not. Strong personas are a reference for every department in your
The Marketer’s Power Quarter: Updating Lead Databases
This is the tenth in a 12-part series of quick-fix tips to improve your digital marketing results. Catch up on our last tip, and
AI in Marketing: How to Get Started in 2018
One of the biggest buzzwords in marketing, and really across many industries, is artificial intelligence. For years, a majority of the public viewed
Tech Advances Making Marketers Rethink Content
Here’s our latest roundup of digital marketing tips. Analytics: A guide to Google Analytics terminology Not sure where to start when analyzing your site’s
Measure Your Email Content’s Effectiveness With CTOR
Email is one of the best ways to communicate with your customers. It’s a powerful tool that has the highest average ROI of
Google Analytics: A Bonfire Guide to Terminology
To the uninitiated, Google Analytics terminology can be daunting. Which measurements are dimensions, and which are metrics? Heck, what’s the difference between a
Analytics 101: What Average Session Duration Tells Us
Average session duration is one of the most commonly referred to metrics in Google Analytics and appears front and center on your dashboard.
How to Use Google Analytics to Optimize Your Content
We like to use the phrase “post and coast” at Bonfire to describe poor community management of social media. Similarly we educate and
How to Create a Simple Google Analytics Dashboard
As we’ve discussed in previous Metrics Monday blog posts, Google Analytics is one of the most powerful free tools out there. It’s also slightly
3 Metrics Marketers Should Track in Google Analytics
Google Analytics is arguably one of the most powerful analytics platforms, and it’s completely free. But Google Analytics provides so much information, it can be
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