Before you cozy up by the fire and settle in to enjoy the festive season, have your prepped your holiday marketing yet? If the answer is no, you may be on the naughty list.
But don’t worry, we’ve got the a few tactics to save the day, so you can rest easy and be merry. Social media, mobile ads, and personalized emails are just the beginning. Get started today, and let’s make the reach your audience during the holiday season with some stellar marketing.
#1 Focus on local mobile traffic
While it may be the most wonderful time of the year, it’s also the most hectic. With family members visiting, kids out of school, and presents to buy, people are constantly hustling to get everything done. When you’re on the go, mobile search . Additionally, “near me” searches spike 55 percent during the holiday season. Make the most of this surge in traffic by creating local mobile ads targeted to your audience.
Creating your mobile messaging doesn’t need to take long either. Focus on a helpful and clear message, and target the customers who want to see it. 88 percent of holiday shoppers are happy to receive ads from their preferred brands, so your efforts won’t go unnoticed.
#2 Hold a holiday sale
During the holidays, consider running a flash sale! When you offer a brief promotion can draw attention to your brand and increase sales during a lucrative time. You don’t want to devalue your product by running too many discounts too frequently, but a little incentive can make you stand apart from the crowd. Something as simple as free shipping on certain orders can make all the difference and help you compete with big brand names like Amazon. After all, 80 percent of consumers are more likely to purchase a product online when the shipping is free.
#3 Create a social media campaign
There’s “snow” way you thought we forgot about social media, right? A great way to craft last-minute holiday marketing is on Facebook, Twitter, and Instagram. Consider one of these ideas!
- The best way to spread holiday cheer is through live video! Run through your holiday product offerings or share a thoughtful message from your CEO. Videos perform well, but they need a big budget to create.
- Share your company culture online. If it’s your annual ugly sweater party, or pictures of silly office decorations, this is an easy way to produce holiday social content that will connect with your audience.
- Craft a sincere “thank you” post to your customers. Everyone likes being appreciated, and showing a little love your audience can make a difference! Keep it brief and honest, and it’s sure to succeed.
- Share a “gift of the day” product. If you want to promote individual items for the holidays, share one every day on your channels. You could also consider doing a one day sale on those items as well.
- Don’t be afraid to give your social content a push with some promoted ads or posts. Organic reach is low, and you want your holiday messages to reach the masses.
#4 Send personalized email reminders
Give your customers the gift of gift-giving! Send abandoned cart emails reminding them of the presents they still need to purchase. With customers shopping around online, it pays to be a little bold and give them a nudge. The holiday deadline also adds some urgency to their purchasing, so consider letting them know estimated shipping times. The more personalized and helpful your emails, the better they will perform.
#5 Create fast and easy content marketing
Creating holiday infographics and extensive videos takes time. A tight holiday marketing schedule doesn’t mean you can’t produce new content though! If you have a blog or solid social media presence, you can reuse content and rebrand it in a new way.
- Craft a recap blog or newsletter. Compile the best content you made in 2016, and share it again. Most of the work is already done, you just need to create a simple graphic to go with it.
- Look ahead at the year to come. Write out your predictions, your new product offerings, or new trends for 2018. This style of blog can feel exclusive, since you’re sharing unheard information about events still to come.
Don’t stress about your holiday marketing. Shoppers are hitting the stores and the online buy button up to and after the holidays, so you’ve got time. But with these tips, your audience will be feeling the holiday spirit, and so will your brand.