Jim Gibbons, Author at Bonfire Marketing

About Jim Gibbons

Making his way to marketing through a career in comic book publishing, journalism, and public relations, Jim Gibbons brings his expertise in storytelling, narrative, and wordsmithing—puns and all—to Bonfire’s content strategy efforts. One of Portland’s many corn-fed Midwestern transplants, Jim is a Chicago-area native who loves beer, basketball, books, pizza, patterned shirts, and alliteration.

Why Storytelling Is a Must in Marketing

By Jim Gibbons|2019-01-09T19:57:59+00:00October 23rd, 2018|Content Marketing|

Story is the closest thing we have to a universal human language. Regardless of region or dialect, everyone on Earth can relate to

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Firestarter: The Anatomy of Social Ads

By Jim Gibbons|2019-01-08T20:45:17+00:00October 12th, 2018|Events|

Legendary UCLA basketball coach John Wooden once said, “It's the little details that are vital. Little things make big things happen.” And that’s

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The Marketer’s Power Quarter: A Google Ads Tip to Boost SEM

By Jim Gibbons|2018-10-05T16:11:10+00:00July 12th, 2018|SEO/SEM|

This is the first in a 12-part series of quick-fix tips to improve your digital marketing results. Subscribe to our newsletter and stay

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Firestarter: Summer 2018 Edition Recap

By Jim Gibbons|2018-10-05T16:11:50+00:00June 29th, 2018|Events|

The summer heat is on, so let’s fuel it with some marketing hotness. Last night, Portland marketers ate, drank, and mingled merrily at

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Firestarter: Spring 2018 Edition Recap

By Jim Gibbons|2018-10-05T16:15:45+00:00March 2nd, 2018|Events|

Let’s keep this fire roaring, shall we? Firestarter: Spring 2018 Edition was held last night at Bonfire HQ. Marketers from all over the

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The Copywriter’s Reading and Resources List

By Jim Gibbons|2018-10-05T18:29:43+00:00April 12th, 2017|Content Marketing|

Writing is hard. You wouldn’t be reading this if you didn’t, in some way, agree. Regardless of the language you’re writing in, there

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