Fundamentals of Effective Marketing Reporting
Effective marketing isn’t based on hunches. That shouldn’t come as a shock to anyone, since we hear all the time about the importance of making data-informed decisions, regardless of what industry you
5 Best Practices for a Hardware Product Launch
If you work in technology, you’re familiar with the hype around a new product launch. Hardware product launches these days are made for the digital world, and that means throwing out a
The Ultimate Social Media Best Practices 2019 [Infographic]
Jump ahead to best practices for: Facebook Posts Facebook Paid Posts LinkedIn Posts LinkedIn Sponsored Content Pinterest Pins Pinterest Promoted Pins YouTube Videos When I began my work with Bonfire, it wasn’t
3 Steps to Better Social Media Engagement
We all know social media is a marketing necessity for businesses. But just being present and churning out content is no longer enough. We’ve come full circle in the digital age, where
The Use and Abuse of the Hashtag
The hashtag (or octothorpe) is no longer as trendy as it once was. A few years ago, it was inescapable in branding, slang, and more than a few song titles. In 2012,
Can Facebook’s Algorithm Change Help Their Competition?
Over the past few years, Facebook News Feed’s organic reach diminished to nearly zero. So, the latest news about Facebook cutting pages off shouldn’t come as a shock. I won’t discuss the
Why Facebook Should Never Surprise Marketers
We’ve been operating and specializing in content marketing for over nine years at Bonfire. Like countless other industries, the one thing that‘s always constant is change. Earlier this month, Facebook announced a
Last Minute Holiday Marketing Tactics
Before you cozy up by the fire and settle in to enjoy the festive season, have your prepped your holiday marketing yet? If the answer is no, you
5 Ways to Reach Consumers This Holiday Season
It’s hard to believe the holidays are right around the corner. For many companies and brands, the entire year leads up to this final push. The holidays are
How to Master the Art of Social Media Planning
Planning makes perfect! That’s the phrase, right? Either way, planning ahead gives your social media marketing a leg up. Spending time to craft thoughtful and creative messaging will provide better customer experiences
Maximize Reach and Become a Better Editor
Here’s our latest roundup of digital marketing tips. Influencer marketing: 17 online marketing influencers to keep your eyes on in 2017 The MVPs of digital marketing generate billions of dollars in revenue
Diversifying Your Inbound Marketing Strategy
Here’s our latest roundup of digital marketing tips. Local SEO: 2017 local search ranking factors Moz has compiled the opinions of dozens of local search experts on what they feel are this year’s
Cut the Cord: Content’s Going Mobile
Here’s our latest roundup of digital marketing tips. Content marketing: How to build a content calendar [infographic] Content marketing is nothing without a solid strategy. But so many moving parts make it hard
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