6 B2B Graphic Design Trends to Watch for in 2020
Design plays an integral role in B2B marketing, and as we’ve discussed in the past, graphic design in the B2B sphere differs in some significant ways from B2C. B2B companies and their products
Content Audits for Better Content Marketing
The word “audit” strikes fear in many. (Financial or tax audits are probably the first to come to mind.) To others, conducting an audit may sound dull or tedious. We get it.
The Copywriter’s Grab Bag: Part 3
Some trilogies get better with each installment (see: Linklater’s “Before” triptych). Some trend toward the terrible (ugh, both “Mockingjay” movies and “The Matrix Revolutions”). And others, while not technically trilogies, are holy
How to Design for B2B Marketing Clients
Creating effective marketing designs for business to business (B2B) clients is no easy task. Unlike business to consumer (B2C) companies, those that deal in the realm of B2B are often more complex,
Engage Your Audience With Interactive Content
The moon is 238,900 miles from the earth. If you read that in a white paper, you’d gloss over the impact of how far that distance is. However, if an interactive graphic
Write Copy That Actually Connects With Your Audience
Let’s say you have a product or service to sell, and you know its value proposition. Maybe you sell software for the beverage industry, and it’s a one-of-a-kind tool for improving efficiency.
New E-Book: Create Content That Converts
If you’re a B2B marketer, you know content marketing is a big piece of the marketing puzzle. Personalized content that speaks to a prospect’s pain points and meets them where they are
How to Get the Most Value From Your Key Marketing Assets
The lifespan of content on the internet isn’t long. The half-life of a tweet is just 24 minutes. Blogs receive 72 percent of impressions in the first month after publication. That isn’t
Why Storytelling Is a Must in Marketing
Story is the closest thing we have to a universal human language. Regardless of region or dialect, everyone on Earth can relate to and gain information from a narrative. Think about it.
The Marketer’s Power Quarter: Email Subject Line Tips
This is the eighth in a 12-part series of quick-fix tips to improve your digital marketing results. Catch up on our last tip and subscribe to our newsletter to get the rest.
The Marketer’s Power Quarter: Improve Sales Emails
This is the seventh in a 12-part series of quick-fix tips to improve your digital marketing results. Catch up on our last tip, and subscribe to our newsletter to get the rest.
The Marketer’s Power Quarter: Interactive Content
This is the fourth in a 12-part series of quick-fix tips to improve your digital marketing results. Catch up on our last tip, and subscribe to our newsletter to get the rest. You
To Get out of the Copywriting Box, Build Your Own
We’ve all heard the phrase “think outside the box” too many times. Whether we’re talking about creative endeavors or participating in a business meeting, suggesting someone needs to think outside the box
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