Professional Language Versus Jargon in Marketing
No one likes jargon. It’s a fluffy crutch that copywriters, speakers, and marketers fight to avoid. No one’s going to write a short guide to copywriting with jargon that sings its praises,
The Copywriter’s Grab Bag: Part 2
In honor of summer and the slew of movie sequels that tend to hit around this time of year, it’s time for the long-awaited follow-up to the tour de force known as
10 Tips for Becoming a More Efficient Editor
The most delectable thing about words is that they continue to have something more to teach me. I am still learning grammar rules, and probably always will be. And that is where
The Psychology of Digital Marketing
Here’s our latest roundup of digital marketing tips. Content marketing: Engineering optimism for an anxious age Are humans more anxious now? Or is it just news saturation? Upworthy, one of the first masters
The Copywriter’s Reading and Resources List
Writing is hard. You wouldn’t be reading this if you didn’t, in some way, agree. Regardless of the language you’re writing in, there are millions of words and endless possible combinations in
Unpacking the Copywriting Process
Most marketing copywriters are creating a product. Client deadlines, quick turns, and the pressures of producing high volumes of copy require a writer to produce one, high-quality draft, which is then moved
The Importance of A/B Testing
The online landscape changes quickly, and you often need to respond with a shift in messaging and content for your brand. Aside from general changes to your marketing strategy, you should always
The Copywriter’s Grab Bag: Part 1
Nothing is original. More on that later. Keeping that in mind, however, it’s more important than ever that copywriters do everything they possibly can to create content that engages, inspires, and brings
Make 2017 Your Year to Focus on Content Strategy
Here’s our latest roundup of digital marketing tips. Content strategy: Brands' most engaging Tumblr posts of 2016 Millennials enjoy a good GIF. But don’t take our word for it. Check out the five
5 Simple Preview Design Tips for Non-Designers
Preview is part of the native app suite pre-installed on Macs, and many forget that it’s a powerful image and PDF viewer. But it actually boasts a wide variety of functionalities, and it’s
How to Organize Content With Tagging
By now, you’ve researched what a successful social media campaign looks like, you’ve optimized copy accordingly, and you’ve brushed up on how to measure engagement. But successful engagement goes beyond clicks, shares, impressions,
How to Build Smart, Strategic Content
“Content that understands its audience will be good content. Content that doesn’t, can’t be.” This gem-of-a-quote from Doug Kessler is really the heart of my recent Firestarter (ICYMI, we started a discussion series,
FADE IN: Creating a Blog in Three Acts
Act one: Introducing the problem I don’t care much for rules. In fact, the last time we talked, I told you to break every rule of writing you’d ever been taught. You’ll notice
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