Content Marketing Blogs

BLOG: Content Marketing2018-10-20T01:12:15+00:00

The Psychology of Digital Marketing

By |May 4th, 2017|

Here’s our latest roundup of digital marketing tips. Content marketing: Engineering optimism for an anxious age Are humans more anxious now? Or is it just news saturation? Upworthy, one of the first masters

Unpacking the Copywriting Process

By |April 5th, 2017|

Most marketing copywriters are creating a product. Client deadlines, quick turns, and the pressures of producing high volumes of copy require a writer to produce one, high-quality draft, which is then moved

The Importance of A/B Testing

By |March 22nd, 2017|

The online landscape changes quickly, and you often need to respond with a shift in messaging and content for your brand. Aside from general changes to your marketing strategy, you should always

The Copywriter’s Grab Bag: Part 1

By |March 15th, 2017|

Nothing is original. More on that later. Keeping that in mind, however, it’s more important than ever that copywriters do everything they possibly can to create content that engages, inspires, and brings

How to Organize Content With Tagging

By |November 28th, 2016|

By now, you’ve researched what a successful social media campaign looks like, you’ve optimized copy accordingly, and you’ve brushed up on how to measure engagement. But successful engagement goes beyond clicks, shares, impressions,

How to Build Smart, Strategic Content

By |November 23rd, 2016|

“Content that understands its audience will be good content. Content that doesn’t, can’t be.” This gem-of-a-quote from Doug Kessler is really the heart of my recent Firestarter (ICYMI, we started a discussion series,

FADE IN: Creating a Blog in Three Acts

By |November 2nd, 2016|

Act one: Introducing the problem  I don’t care much for rules. In fact, the last time we talked, I told you to break every rule of writing you’d ever been taught. You’ll notice

Load More Posts

Bonfire Marketing

407 NE 12th Avenue, Portland, Oregon 97232

Phone: 503-334-2071