Word Choice in the Content Marketing Funnel
We’re pro-choice. Pro-word-choice. Emotionally charged choice of words, no? Few people can think objectively about “pro-choice” anything — even before they know what the choice is. Words elicit all sorts of reactions from
10 Steps to Creating a Content Marketing Style Guide
In my last blog in this series, I covered why you need a style guide, and hopefully, it left you eager to implement this document in your own content strategy. But while ideation is
Q-and-A With Adam Collins
Mudhoney Incubus Stone Temple Pilots Skid Row Young Jeezy Ratt Usher Lisa Loeb Everclear Saxon I’m not a poet. But Bonfire’s Chief Editor Adam Collins is. In fact, he’s got a manuscript
Growth of Interactive Content and the Adoption of Snapchat
Here’s our latest roundup of digital marketing tips. Digital marketing: The ABC’s of digital marketing Digital marketing is constantly evolving and the same goes for the complex vocabulary, acronyms, and jargon in
Emoji Marketing: The Good, the Bad, and the Ugly
The world’s best marketing campaigns all hinge on one key component: Creating an emotional response within the target audience. Emotions are the basis of how we communicate and understand, or in other words, how
Most Websites Are Useless, but Yours Doesn’t Have to Be
Chances are, your company’s website is getting half the attention it deserves. Why? Because you’re approaching design all wrong. If you have a website simply because you think you should, you’re not
Track the Right KPIs for Your Content Marketing Campaigns
For any digital marketing campaign, analysis is key in determining success or failure. However, without understanding the most important metrics for each social platform, your analysis may be off track before you
Why You Need Video Marketing for Your Brand
With the rise of online video-on-demand like YouTube, Netflix, Hulu, and Amazon Prime, it’s obvious that a majority of our population is cutting cable in favor of digital content. And with it
Creating Successful Landing Pages, and What Tinder Taught Us
Here’s our latest roundup of digital marketing tips. Career: 20 powerful quotes on success and creativity (with images) Motivation comes in many forms. Every Monday, we share words of wisdom from entrepreneurs, celebrities,
The Poetry in Copywriting (or How Poets Make Money)
Who says poets don’t make money? Well … OK, maybe poetry doesn’t make buku money. But poets do — when they can apply their poetic license elsewhere. And what better place than
Know the Rules of Writing – Then Break Them
“It is an old observation that the best writers sometimes disregard the rules of rhetoric.” – William Strunk, Jr. (Yes, that Strunk. From that book.) Remember the (NSFW) cranberry juice scene from
DSLR Tips on Creating Brand Photography for Marketers [Part 2]
This is the second piece in a three-part series on photography best practices for marketers and brands. Learn how to select stock photography and mobile photography tips and techniques. One of the best
Tone and Voice Are Both Expressions of Your Brand
Do you know the difference between voice and tone? Even accomplished writers are sometimes left scratching their heads. Simply put, as a writer or brand, you have one voice that is pretty
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