Why You Need Data Visualization in Marketing
As we approach the end of 2019, companies are gathering and leveraging more marketing and sales data, and that trend will definitely continue. Interpreting that data and using it to inform decisions
Content Audits for Better Content Marketing
The word “audit” strikes fear in many. (Financial or tax audits are probably the first to come to mind.) To others, conducting an audit may sound dull or tedious. We get it.
5 Essential Questions to Ask During Campaign Planning
Effective marketing campaigns don’t happen overnight. They require a lot of planning, often involving many people across your marketing, sales, and leadership teams. That’s because campaigns tend to last a long time—often
Revenue Is a Team Sport
The marketing and sales space is filled with buzzwords right now, but I’m about to throw another one at you, so brace yourself. Have you considered RevOps? RevOps is a new way
The ABCs of Digital Marketing
Anyone who works in digital marketing knows it can be daunting when you’re new and trying to understand the complex vocabulary and acronyms that come with it. On top of learning all
Turn Your Ideal Customer Profile Into a Target Account List
Account-based marketing (ABM) continues to grow in popularity, and for some pretty valid reasons. Fifty-two percent of marketers practicing ABM have been using this strategy for less than a year, according to
5 Best Practices for Marketing Live Events
When your company attends an event, you can’t just show up and hope for the best. Not if you want the experience to be successful, anyway. In 2019, conferences, trade shows, and
5 Best Practices for a Hardware Product Launch
If you work in technology, you’re familiar with the hype around a new product launch. Hardware product launches these days are made for the digital world, and that means throwing out a
4 Ways B2B Organizations Can Benefit From Agencies
B2B organizations are tasked with more than ever these days—branding and design, CRM and data projects, email and social media marketing, digital communication and media initiatives, and the complexities of account-based marketing
SEM Fatigue? Boost Your Strategy With These 4 Tactics
We’ve all been there. You have a PPC account set up and are following all of Google’s best practices. Yet, deep down, you know there is something you can do to give
How to Create an Ideal Customer Profile (ICP)
Before starting any B2B marketing campaigns, you need to do some foundational work. In almost all cases, that work involves developing an ideal customer profile (ICP) that pinpoints what types of companies
How to Get the Most out of Your MarTech
The problem is common and constant: Client purchases an instance for XYZ marketing automation platform (MAP), customer data platform (CDP), campaign management platform, programmatic platform, or any of a million other plugins
3 Digital Marketing Trends to Kick Off 2019
This time of year, B2C brands are busy trying to reach shoppers before the holiday season comes to a close. If you’re a B2B company, your situation is a little different. While there’s
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