The Marketer’s Power Quarter: Mobile Design
This is the twelfth and final installment in a 12-part series of quick-fix tips to improve your digital marketing results. Catch up on our last tip, and subscribe to our newsletter to get
The Marketer’s Power Quarter: Boost Clicks With GIFs
This is the eleventh in a 12-part series of quick-fix tips to improve your digital marketing results. Catch up on our last tip, and subscribe to our newsletter to get the rest. Changing
How to Increase Lead Gen Conversions With A/B Testing
One of my favorite things about working in demand generation is the proof. Everything we do as content marketers can and should relate back to a trackable key metric. Whether it be
How to Effectively Use Buyer Personas
Businesses often struggle with the same marketing challenges, regardless of industry. Your messaging doesn’t resonate with your audience or your content falls flat. You feel like you’re reaching out to everyone and
Upcoming Trends in ROI for 2018
As we enter a new year filled with even more advancements in technology and research, it is evident that successful marketers must prioritize their clients’ return on investment,
The 12 Days of Marketing Tips
Ever wonder how Rudolph became the “most famous reindeer of all” when he was nowhere to be found before 1939? Well, whether it was his clear value proposition or a consistent and
5 Ways to Reach Consumers This Holiday Season
It’s hard to believe the holidays are right around the corner. For many companies and brands, the entire year leads up to this final push. The holidays are
5 Tips for Mastering Community Management
Now more than ever, customers appreciate valuable community management from brands big and small. According to a recent study from Sprout Social, 86 percent of consumers prefer brands that provide honest, helpful
Top Insights from the Salesforce Lightning Now Tour
Here at Bonfire, we always strive to stay up to speed on the latest and greatest marketing automation insights. That’s why we attended the Salesforce Lightning Now Tour in Seattle this past
The Real Ad MVPs
Here’s our latest roundup of digital marketing tips. Digital advertising: Snap launches ad manager, touts auction buying Snap is entering the ad marketplace in a big way with its self-service Ad Manager,
Digital Marketing in the World of Augmented Reality
There’s a fairly good chance you’re reading this on your smartphone right now. And if not, there’s an even better chance a smartphone is within 30 yards of where you are now.
Laugh Tracks and Voice Boxes
Here’s our latest roundup of digital marketing tips. Copywriting: Everyone’s a comedian: Using humor in advertising Humor is a bit of a double-edged sword and, when used improperly, can end up hoisting you
Everyone’s a Comedian: Using Humor in Advertising
Why did the marketer cross the road? To reach her target audience! Whether you found that gem of a joke knee-slapping or eye-rolling, it’s still a fact that using humor in advertising
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