Digital Marketing Strategy Blogs| Bonfire Marketing

6 Common Marketing Blunders With Easy Fixes

By Thomas Wells|2018-10-05T18:25:36+00:00May 17th, 2017|

When you’re trying to get more eyes on your content, the advice for putting it out in the world is endless. Remember, marketing is an art just as much as it is

Optimizing for Voice and Homepage Personalization

By Thomas Wells|2018-10-05T18:25:58+00:00May 11th, 2017|

Here’s our latest roundup of digital marketing tips. Content marketing: A brief history of content marketing, Back to the Future edition Uberflip has created an excellent infographic that charts the history of content

Battles of Digital Marketing Behemoths

By Adam Collins|2018-10-05T20:25:11+00:00March 30th, 2017|

Here’s our latest roundup of digital marketing news. Digital marketing: Behind the mystery group hitting fake news where it hurts An anonymous Twitter handle is taking the fight against fake news straight to

Where Was This When You Needed It?

By Adam Collins|2018-10-05T20:27:30+00:00March 16th, 2017|

Here’s our latest roundup of digital marketing tips. SEM: Benefits of utilizing a PPC campaign to support your organic content strategy Your paid ads and organic strategy don’t have to be at odds.

360-Degree Video for Digital Marketing

By Brody Lowe|2018-10-05T20:31:22+00:00February 14th, 2017|

Scrolling through Facebook looks a lot different today than it did just a year ago. This isn’t only due to the ever-evolving main social feed, but also what features are quickly being

The Long Game Digital Strategy

By Adam Collins|2018-10-05T20:31:58+00:00February 8th, 2017|

Here’s our latest roundup of digital marketing tips. Advertising: The Top 10 Super Bowl LI Ads Ranked by Digital Share of Voice Which ads won the big game? Ad Age measured the digital

Why a Content Strategy Is More Important Than Creation

By Adam Collins|2018-10-05T20:32:32+00:00February 2nd, 2017|

Here’s our latest roundup of digital marketing tips. Advertising: $5 million for a Super Bowl ad. Another million or more to market the ad. As the prices of Super Bowl ads increase, so

What’s New With SEM and Paid Ads?

By Adam Collins|2018-10-05T20:33:57+00:00January 19th, 2017|

Here’s our latest roundup of digital marketing tips. Leadership: Q-and-A with Thomas Wells Thomas Wells is Bonfire’s punny remote copywriter. He shares some of his secrets to the ideal work-from-home experience and staying

What’s Next? 2017 Digital Marketing Predictions

By Ryan Lewis|2018-10-05T20:41:38+00:00December 28th, 2016|

Tweet, tweet, tweet. With the amount Twitter was talked about in 2016, you would think they were the dominant social network in the world. Ah, but if they could only monetize and

Digital Marketing: A Beginner’s Guide to Dark Social

By William Crane|2018-10-08T15:29:47+00:00November 14th, 2016|

Dark social is the ultimate buzzword in digital analytics. While it may conjure up images of villains posting selfies, this analytics issue should be a major concern regardless of its nomenclature. This

How to Develop and Monitor a Local SEO Campaign

By Alex Gabriel|2018-09-19T20:05:30+00:00November 7th, 2016|

Looking for a good cup of coffee to start the morning or a classy restaurant for Friday night? Need a mechanic to fix your transmission or a plumber for that leak in

How to Save Audiences (and Time) in Facebook and LinkedIn

By William Crane|2018-10-05T20:51:14+00:00October 24th, 2016|

This week’s Metrics Monday is a tactical time-saver to ensure you are efficiently replicating targeting across all of your campaigns. In past posts, we have explored many aspects of social marketing, such

A Quick Holiday Marketing Campaign Guide

By Ryan Lewis|2018-10-08T15:51:26+00:00October 5th, 2016|

Question: When should you start preparing your holiday marketing materials? Answer: A.) July B.) August C.) The night before they’re to be published Did you pick C? Know that you’re neither alone

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