A Beginner’s Guide to Digital Marketing Attribution
Digital marketing attribution is a critical process to understand how successful each channel is in your marketing mix. Though it may seem like a simple question, the answer can often be opaque.
4 Steps to Effectively Measure Digital Marketing
Everyone has their opinion on marketing metrics. Some brands measure only revenue and profitability — which leaves them lacking insight into which activities are effective. Others measure every possible metric from A
Digital Video Metrics: When Is a View Not a View?
This week’s Metrics Monday post examines how video views are measured differently across various social and digital platforms. We will focus on the two largest channels for social video, Facebook and YouTube,
How People Use Devices and What to Know About Millennials
Here’s our latest roundup of digital marketing tips. Analytics: Google Analytics: A Bonfire guide to terminology Google Analytics terminology can seem like a different language. Measurements are categorized as either a dimension, which
Determine the Most Crucial KPIs for Your Next Email Campaign
This week’s Metrics Monday post looks at the right ways to measure your email marketing efforts. Although email is not as glitzy as other digital marketing initiatives, it remains an effective channel
Mary Meeker’s Internet Trends Report and The Age of Bots
Here’s our latest roundup of digital marketing news. Analytics: 4 lessons learned from 4 years of non-stop data analysis Mobile has changed the way we approach analytics. It’s produced more aspects to track,
Score a 5-Star Review and Build Your B2B Online Reputation
Here’s our latest roundup of digital marketing tips. B2B: 7 pillars of building B2B online reputation In a digital world, your reputation is always at everyone’s fingertips. Create a positive, strong online reputation
All About AdWords and Maximizing Profit With Segmentation
Here’s our latest roundup of digital marketing tips. Email marketing: 3 segmentation strategies to maximize profits Not all customers and prospects are the same. Email segmentation allows you to deliver value to each
Understand Your Visitors Better With a Google Analytics Dashboard
This week’s #MetricsMonday focuses on the importance of setting up Google Analytics dashboards, not just for overall website KPIs, but for demographics and interest tracking based on your visitors. Google’s demographics and
Identifying the Top Paths to Conversions Using Multi-Channel Funnels
If you’re actively engaged in online marketing, chances are you’re tracking goal conversions in Google Analytics. If not, you should be. Whether they’re e-commerce transactions, account sign-ups, or whitepaper downloads, these goal
How to Create Custom Channels and Custom Channel Groupings in Analytics
As you probably already know, your Web traffic comes from a lot of different avenues — whether from organic search, social media, email marketing, affiliate partners, or paid search. Google Analytics parses
How to Run a Successful Event Marketing Campaign: An #RCCC Example
From culture-specific celebrations to industry-wide conferences, nearly every sector of the economy has a convention of some kind, and that brings a growing number of tasks for community managers to handle. Unlike
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