All About AdWords and Maximizing Profit With Segmentation

Here’s our latest roundup of digital marketing tips.

Email marketing: 3 segmentation strategies to maximize profits

Not all customers and prospects are the same. Email segmentation allows you to deliver value to each segment of your audience. Start segmenting your audience based on demographic information like age, gender, and location, and psychographic information like goals and interests. Once you’ve segmented your audience, tailor your message to each individual segment.

Client takeaway: Nearly 40 percent of marketers who segmented their lists saw an increase in open rates.

Suggested implementation: Use the same piece of content and optimize it for various segments. Tweak the subject line and call to action based on the segment’s motivation.

Google AdWords: How to upgrade your B2B marketing strategy with AdWords

AdWords is an essential part of a strong B2B marketing strategy. Prospective customers are searching for solutions, and marketing can convert them to leads quickly with an organized AdWords strategy. Organize keywords and ad groups, enhance ads with extensions, and use proper landing pages.

Client takeaway: Focus on search intent to help shape your ad groups and what landing pages you use.

Suggested implementation: Use extensions to beat the 70 character limit of AdWords and provide more information to the user.

Lead generation: How to use LinkedIn to connect with prospects

With over 420 million global users, LinkedIn is the top social media platform to find and connect with prospects. Connect with warm prospects by seeing who’s viewed your posts, who’s looking at your company’s followers, and who’s viewed your profile. Create trust by building a relationship with your connections through comments, shares, and introductions.

Client takeaway: LinkedIn offers features that make it easy for you to develop relationships with business prospects.

Suggested implementation: Start building your authority by publishing useful content.

Marketing strategy: The biggest missed opportunity in influencer marketing

Influencer marketing today is transactional. A brand partners with a highly followed individual, and the brand pays that individual in exchange for content showcasing the brand. While this is effective in the short term, it misses out on a huge opportunity in the long run. Influencer marketing has great potential for long-term partnerships where the influencer believes in the brand, leaving the door wide open for project or campaign collaborations.

Client takeaway: Focus on long-term relationships over one-time transactions. Work toward creating a content brand over branded content.

Suggested implementation: Partner with an influencer who shares the same values as your brand. If you believe in the same things, you can set out to create the best content brand centered around your shared beliefs.

SEM: 5 questions to ask yourself before you set up your PPC accounts

Before setting up your AdWords or Bing campaigns, ask yourself these five questions: what is your campaign budget, what are your products and services, what’s the best way to organize your keywords, how are people searching for your products and services, and which keywords shouldn’t trigger your ads.

Client takeaway: Going through these questions before the initial setup will help you get a higher conversion rate at a lower cost.

Suggested implementation: Start by setting your campaign budget. List out all your products, services, or locations — everything you would want to create specific ads for. Then set a budget for each day, week, and month.