Content Atomization: Giving Your Content Some Legs
“Content is king” might sound like an outdated proclamation from marketing days past, but the essence of the message still rings true. Valuable content that educates, motivates, and engages your audience is worth
Why ABM Is Even More Critical in an Economic Downturn
Attributable marketing has never been more important than it is right now. As marketers, most of us knew account-based marketing was becoming increasingly important, especially for B2B companies. Now that we are
5 Keys to Effective Global B2B Marketing
Because information technology—particularly the internet—has shrunk the world, marketers can now effectively reach audiences worldwide. International campaigns usually originate in the home market where the client’s central team and lead agency are
3 Takeaways From B2B Marketing Exchange
Last week, B2B marketing professionals from across the country gathered to swap ideas and glean industry knowledge at the 2020 B2B Marketing Exchange. The three-day event offered over 100 sessions, delivered by industry
6 Benefits of Account-Based Marketing for B2B Companies
In B2B marketing, it’s been tough to avoid conversations about account-based marketing (ABM) recently. ABM is the direction our industry is going. And that’s no big surprise, since this approach helps teams focus,
20 Account-Based Marketing Terms You Should Know
If you feel like everyone’s talking about account-based marketing (ABM), that’s because they are. According to a study by ITMSA and the ABM Leadership Alliance, 73 percent of marketers currently using ABM
Video Series: Account-Based Marketing Basics
Account-based marketing (ABM) continues to grow rapidly, as it promises to help businesses close more sales at higher value accounts. But what is ABM really? How does it fit in with your
End-of-Summer Account-Based Marketing Roundup
Account-based marketing (ABM) is the talk of B2B marketing lately, especially as more and more companies start using this approach to close larger deals with high-value accounts. As the popularity of ABM grows,
Revenue Is a Team Sport
The marketing and sales space is filled with buzzwords right now, but I’m about to throw another one at you, so brace yourself. Have you considered RevOps? RevOps is a new way
TOPO Summit 2019: 3 Key Account-Based Themes
TOPO Summit is in full force! We’re down in San Francisco soaking in all things account-based and martech. For our clients and friends who weren’t able to make the trip, here are
Turn Your Ideal Customer Profile Into a Target Account List
Account-based marketing (ABM) continues to grow in popularity, and for some pretty valid reasons. Fifty-two percent of marketers practicing ABM have been using this strategy for less than a year, according to
How to Create an Ideal Customer Profile (ICP)
Before starting any B2B marketing campaigns, you need to do some foundational work. In almost all cases, that work involves developing an ideal customer profile (ICP) that pinpoints what types of companies
How to Map a B2B Buyer’s Journey (Based on Your ICP)
The marketer's ultimate goal is to get the right messaging in front of the right people at the right time to connect with each target audience in a meaningful way. Mapping your
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