ACCOUNT-BASED MARKETING: THE BASICS
More and more B2B organizations are adopting account-based marketing (ABM), a strategy that targets accounts with the potential to deliver the highest lifetime value. That’s because the results are significant. Forty-five percent of companies using ABM see double the ROI, according to a 2018 ITSMA survey.
Getting started with ABM might feel daunting. It requires data analysis, audience research, ideal customer profiles, personalized campaigns, marketing/sales alignment, and more. We’ve broken down this complex topic into six short video tutorials explaining the basics. You’ll learn exactly what you need to know to start using ABM effectively.
How to Truly Align Marketing and Sales With ABM
Get your teams on the same page so they focus on the accounts most likely to offer high lifetime value.
How to Truly Align Marketing and Sales With ABM
Get your teams on the same page so they focus on the accounts most likely to offer high lifetime value.
How to Turn Your Database Into an Ideal Customer Profile (ICP)
Pinpoint the qualities of your best customers so you have a clear picture of what your audience looks like.
How to Turn Your Database Into an Ideal Customer Profile (ICP)
Pinpoint the qualities of your best customers so you have a clear picture of what your audience looks like.
How to Use Your Ideal Customer Profile to Find Target Accounts
Apply the data you gathered in your ICP research to the real world to create a list of high-value prospects.
How to Use Your Ideal Customer Profile to Find Target Accounts
Apply the data you gathered in your ICP research to the real world to create a list of high-value prospects.
How to Tier Your Target Account List to Prioritize Your Marketing
Prioritize the accounts on your TAL into three tiers so you can map out how to best spend your time and budget.
How to Tier Your Target Account List to Prioritize Your Marketing
Prioritize the accounts on your TAL into three tiers so you can map out how to best spend your time and budget.
How to Develop Personas and Align Them With the Buyer’s Journey
Identify the job roles at your target accounts that are involved in the purchasing process and determine how to reach them.
How to Develop Personas and Align Them With the Buyer’s Journey
Identify the job roles at your target accounts that are involved in the purchasing process and determine how to reach them.
How to Create ABM Content for Your Target Accounts
Match the needs of your personas with the right personalized content and the right content distribution channels.
How to Create ABM Content for Your Target Accounts
Match the needs of your personas with the right personalized content and the right content distribution channels.
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