Rose City Comic Convention Case Study2018-10-21T18:30:01+00:00

Rose City Comic Con

A focused social media campaign made sold out attendance the norm for this pop culture event.

The Client

Rose City Comic Con is the premier Pacific Northwest showcase of comics, gaming, film and TV celebrities, and the popular arts catering to a city full of creatives and passionate geeks.

The CLIENT

Rose City Comic Con is the premier Pacific Northwest showcase of comics, gaming, film and TV celebrities, and the popular arts catering to a city full of creatives and passionate geeks.

The Challenge

Portland was primed for a big comic book convention with its dedicated population of artists, creators, cosplayers, and superfans, but hyping them all about the yearly event was essential. Bonfire applied digital marketing expertise to its proud geek credentials and, through research and strategy development, created a plan to drive awareness and ticket sales.

The Challenge

Portland was primed for a big comic book convention with its dedicated population of artists, creators, cosplayers, and superfans, but hyping them all about the yearly event was essential. Bonfire applied digital marketing expertise to its proud geek credentials and, through research and strategy development, created a plan to drive awareness and ticket sales.

The Results

Bonfire kept consistent messaging to a targeted audience flowing via Twitter, Facebook, and Instagram. With unique design work and knowledgeable copywriting touching current comic and pop culture industry news, a community was built and numbers soared.

From 2015 through 2017, RCCC’s Facebook fandom grew from 29,000 to 48,000; Twitter followers rose from 3,100 to 9,500; Instagram went from fewer than 50 to 6,100. With increased awareness like that, it’s no surprise that RCCC has achieved sold out attendance for the past three years.

Bonfire kept consistent messaging to a targeted audience flowing via Twitter, Facebook, and Instagram. With unique design work and knowledgeable copywriting touching current comic and pop culture industry news, a community was built and numbers soared.

From 2015 through 2017, RCCC’s Facebook fandom grew from 29,000 to 48,000; Twitter followers rose from 3,100 to 9,500; Instagram went from fewer than 50 to 6,100. With increased awareness like that, it’s no surprise that RCCC has achieved sold out attendance for the past three years.

CARPE DIEM
(LATIN)

Seize the Day

CARPE DIEM
(LATIN)

Seize the Day

Bonfire Marketing

3530 N Vancouver Ave., Suite 200 Portland, OR 97227

Phone: 503-334-2071

Web: https://thinkbonfire.com