Yahoo Case Study2019-01-17T19:42:23+00:00

Yahoo Small Business

Boosting Web Services Sales With Email Nurturing

Tech Software

A strategic email nurture campaign boosted sales for a web services provider.

A strategic email nurture campaign boosted sales for a web services provider.

THE CLIENT

A branch of the web services giant, Yahoo Small Business focuses on helping entrepreneurs and small business owners reach their customers to increase sales and hit their goals.

THE CHALLENGE

Bonfire identified a gap in Yahoo SMB’s marketing strategy: Without a nurture campaign in place, they were missing an opportunity to reconnect with customers after a purchase. They needed a plan to stay top of mind with their audience.

THE CLIENT

A branch of the web services giant, Yahoo Small Business focuses on helping entrepreneurs and small business owners reach their customers to increase sales and hit their goals.

THE CHALLENGE

Bonfire identified a gap in Yahoo SMB’s marketing strategy: Without a nurture campaign in place, they were missing an opportunity to reconnect with customers after a purchase. They needed a plan to stay top of mind with their audience.

THE SOLUTION

Bonfire developed an educational program centered on informing customers how to fully leverage Yahoo SMB tools. A strategic nurture campaign provided these customers with a valuable service and increased communication while building trust and brand authority.

THE SOLUTION

Bonfire developed an educational program centered on informing customers how to fully leverage Yahoo SMB tools. A strategic nurture campaign provided these customers with a valuable service and increased communication while building trust and brand authority.

THE RESULTS

Bonfire delivered a 30-email campaign to re-engage Yahoo SMB’s customers. By segmenting their email list by customer behavior and creating multiple, targeted CTAs per email, Yahoo SMB consistently directed customers to useful tools to promote their success and boost communication.

Each email was personalized to encourage click-throughs, and insightful statistics were highlighted to grab readers’ attention. This strategy helped Yahoo SMB provide value while increasing their orders by 157%.

Yahoo! Small Business

THE RESULTS

Bonfire delivered a 30-email campaign to re-engage Yahoo SMB’s customers. By segmenting their email list by customer behavior and creating multiple, targeted CTAs per email, Yahoo SMB consistently directed customers to useful tools to promote their success and boost communication.

Each email was personalized to encourage click-throughs, and insightful statistics were highlighted to grab readers’ attention. This strategy helped Yahoo SMB provide value while increasing their orders by 157%.

Yahoo! Small Business

LET’S GET TO WORK

REACH OUT

Bonfire Marketing

220 NW 8th Ave. Portland, Oregon 97209

Phone: 503-334-2071

Web: https://thinkbonfire.com