Yahoo Case Study2018-09-11T23:46:12+00:00

Yahoo Small Business

A strategic email nurture campaign boosted sales for a web services provider.

The Client

A branch of the web services giant, Yahoo Small Business focuses on helping entrepreneurs and small business owners reach their customers to increase sales and hit their goals.

The CLIENT

A branch of the web services giant, Yahoo Small Business focuses on helping entrepreneurs and small business owners reach their customers to increase sales and hit their goals.

The Challenge

Bonfire identified a gap in Yahoo SMB’s marketing strategy: Without a nurture campaign in place, they were missing an opportunity to reconnect with customers after a purchase. An educational program centered on informing customers how to fully leverage Yahoo SMB tools would provide a valuable service and increase communication while building trust and brand authority. But they needed a plan.

The Challenge

Bonfire identified a gap in Yahoo SMB’s marketing strategy: Without a nurture campaign in place, they were missing an opportunity to reconnect with customers after a purchase. An educational program centered on informing customers how to fully leverage Yahoo SMB tools would provide a valuable service and increase communication while building trust and brand authority. But they needed a plan.

The Results

Bonfire delivered a 30-email campaign to re-engage Yahoo SMB’s customers. By segmenting their email list by customer behavior and creating multiple, targeted CTAs per email, Yahoo SMB consistently directed customers to useful tools to promote their success and boost communication.

Each email was personalized to encourage click-throughs, and insightful statistics were highlighted to grab readers’ attention. This strategy helped Yahoo SMB provide value while increasing their orders by 157%.

Bonfire delivered a 30-email campaign to re-engage Yahoo SMB’s customers. By segmenting their email list by customer behavior and creating multiple, targeted CTAs per email, Yahoo SMB consistently directed customers to useful tools to promote their success and boost communication.

Each email was personalized to encourage click-throughs, and insightful statistics were highlighted to grab readers’ attention. This strategy helped Yahoo SMB provide value while increasing their orders by 157%.

CARPE DIEM
(LATIN)

Seize the Day

CARPE DIEM
(LATIN)

Seize the Day

Bonfire Marketing

3530 N Vancouver Ave., Suite 200 Portland, OR 97227

Phone: 503-334-2071

Web: https://thinkbonfire.com