Speed Matters: How to Run a Hyper-Fast Marketing Team
In marketing, speed really matters. A team’s ability to quickly navigate obstacles, change course as necessary, and capitalize on opportunities are all major determining factors of growth and success. Teams that move
We’ve Been Busy Here at Bonfire
It has been a big year for Bonfire. Not just big in terms of growth (although that’s been significant), but big changes in clients, culture, and the space we call home. And
The 6 Pillars of Enterprise Account Management
“Business has only two functions — marketing and innovation.” - Milan Kundera I’ve worked with enterprise brands my entire career and can confirm Kundera’s words as gospel. Enterprises are entirely different beasts
Creating Loyal Customers (and What B2B Marketers Can Learn From B2C)
Here’s our latest roundup of digital marketing tips. B2B: What B2B marketers can learn from the B2C space B2B and B2C are traditionally viewed as very different marketing strategies. Many companies focus on
The “Sorry” Plague — 5 Reasons Women Need to Stop Apologizing in the Workplace
It’s a regular joke that my middle name is “Sorry.” For the majority of my life, I've been notorious for overusing this phrase. It isn’t easy to overcome something that’s so ingrained
4 Productivity Styles Every Great Marketing Team Needs
I wish we had someone who would play devil’s advocate. I wish we had someone who had a clearer vision. I wish we had someone who would just do the thing. Sound
The 3 Rs of Company Culture
“Hiring will either make or break your career. Take the time to hire the RIGHT people.” This is one of the most important pieces of leadership advice I have ever been given.
Bonfire Marketing: Best 100 Companies to Work for in Oregon 2015
At Bonfire, speaking about ourselves does not come naturally. We hire for cultural fit and our culture is not accustomed to boasting our accomplishments. We are a humble crew of hard-working content
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