How to Create Personas With Google Analytics
Personas are critical for the success of your marketing efforts, digital or not. Strong personas are a reference for every department in your
5 Digital Marketing Trends to Watch in 2017
As we approach the halfway mark in 2017, we wanted to look at the top marketing trends to keep an eye on for
Measure Your Email Content’s Effectiveness With CTOR
Email is one of the best ways to communicate with your customers. It’s a powerful tool that has the highest average ROI of
Analytics 101: What Average Session Duration Tells Us
Average session duration is one of the most commonly referred to metrics in Google Analytics and appears front and center on your dashboard.
How to Use Google Analytics to Optimize Your Content
We like to use the phrase “post and coast” at Bonfire to describe poor community management of social media. Similarly we educate and
How to Create a Simple Google Analytics Dashboard
As we’ve discussed in previous Metrics Monday blog posts, Google Analytics is one of the most powerful free tools out there. It’s also slightly
How to Organize Content With Tagging
By now, you’ve researched what a successful social media campaign looks like, you’ve optimized copy accordingly, and you’ve brushed up on how to measure
Digital Marketing: A Beginner’s Guide to Dark Social
Dark social is the ultimate buzzword in digital analytics. While it may conjure up images of villains posting selfies, this analytics issue should
How to Develop and Monitor a Local SEO Campaign
Looking for a good cup of coffee to start the morning or a classy restaurant for Friday night? Need a mechanic to fix
How to Save Audiences (and Time) in Facebook and LinkedIn
This week’s Metrics Monday is a tactical time-saver to ensure you are efficiently replicating targeting across all of your campaigns. In past posts,
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