This is the third piece in a four-part, monthly series titled “The Work of Being Yourself: Organizational Authenticity in the Digital Space.”
In the first two posts of this series, we’ve looked at the authentic voice in social media and the reasons that individuals and businesses hide their voice. To quickly look at the data behind these effects, here’s a run-down of numbers derived from a 2014 study of 12 global industries.
For the sake of your social media presence and your bottom line, now is the time to start speaking authentically. In the upcoming final installment of this series, we’ll take a look at how you and your organization can embody this honesty and realness in your social media presence.