This is the third piece in a four-part, monthly series titled “The Work of Being Yourself: Organizational Authenticity in the Digital Space.”
In the first two posts of this series, we’ve looked at the authentic voice in social media and the reasons that individuals and businesses hide their voice. To quickly look at the data behind these effects, here’s a run-down of numbers derived from a 2014 study of 12 global industries.
For the sake of your social media presence and your bottom line, now is the time to start speaking authentically. In the upcoming final installment of this series, we’ll take a look at how you and your organization can embody this honesty and realness in your social media presence.
How to Create Personas With Google AnalyticsRachel Wright
Personas are critical for the success of your marketing efforts, digital or not. Strong personas are a reference for every department in your company or agency — from strategy to
The Marketer’s Power Quarter: Updating Lead DatabasesKevin Rock
This is the tenth in a 12-part series of quick-fix tips to improve your digital marketing results. Catch up on our last tip, and subscribe to our newsletter to get the
AI in Marketing: How to Get Started in 2018Julien Demers
One of the biggest buzzwords in marketing, and really across many industries, is artificial intelligence. For years, a majority of the public viewed AI as science fiction, but that’s starting
Leave A Comment