4 Steps to Effectively Measure Digital Marketing
Everyone has their opinion on marketing metrics. Some brands measure only revenue and profitability — which leaves them lacking insight into which activities
Everyone has their opinion on marketing metrics. Some brands measure only revenue and profitability — which leaves them lacking insight into which activities
This week’s Metrics Monday post examines how video views are measured differently across various social and digital platforms. We will focus on the
Here’s our latest roundup of digital marketing tips. Analytics: Google Analytics: A Bonfire guide to terminology Google Analytics terminology can seem like a different
This week’s Metrics Monday post looks at the right ways to measure your email marketing efforts. Although email is not as glitzy as
Here’s our latest roundup of digital marketing news. Analytics: 4 lessons learned from 4 years of non-stop data analysis Mobile has changed the way
Here’s our latest roundup of digital marketing tips. B2B: 7 pillars of building B2B online reputation In a digital world, your reputation is always
Here’s our latest roundup of digital marketing tips. Email marketing: 3 segmentation strategies to maximize profits Not all customers and prospects are the same.
This week’s #MetricsMonday focuses on the importance of setting up Google Analytics dashboards, not just for overall website KPIs, but for demographics and
If you’re actively engaged in online marketing, chances are you’re tracking goal conversions in Google Analytics. If not, you should be. Whether they’re
As you probably already know, your Web traffic comes from a lot of different avenues — whether from organic search, social media, email
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