Tracking Form Submissions With Google Analytics and Tag Manager

For Bonfire’s subscription form, the id is “mc4wp-form-1.”

Step 3:

In your Tag Manager account, click on Variables and make sure all Click and Form variables are enabled. This is critical for creating triggers later in the process.

Step 4: 

Create a new Universal Analytics tag and name it. This tag is named “Subscribe Form Submit,” but you may choose to name your tag anything you’d like.

Step 5: 

Click Continue and enter your Google Analytics property ID. Select Event under Track Type and fill in your event tracking parameters. For this example, Subscribe, Submit, and Form are used for Category, Action, and Label, respectively. These parameters are used to categorize your events inside your Analytics account.

Then, select True for Non-Interaction Hit. This prevents the event from being considered something like a page view, which can skew the bounce rate for your website.

Step 6:

Next we are going to create a trigger that activates the Form Tag. After clicking Continue, click the Form trigger button.

Step 7:

Name your trigger and select Form Submission as your event. Then click the boxes Wait for Tags and Check Validation.

The Check Validation option allows you to only fire the tag if the form successfully submits. If you prefer to leave this unselected you can, but the tag will fire whenever a user tries to submit the form, even if the submission fails or is the result of erroneous activity.

If your contact form appears on every page, you should enable it on every page, as seen using the regular expression above. However, if your contact form (or any other form) appears exclusively on one URL (i.e., www.website.com/contact), submit that into the form. Doing so should look like this:

Step 8:

Click Continue and choose Some Forms.

Then, add the following trigger conditions using the Form ID you found earlier.

Save the trigger and then create the tag.

The final tag configuration should look like this in your Tag Manager container:

Finally, be sure to check your tag is functioning properly by entering Debug mode and then publish the container to push your tag live.

Google Analytics can now accurately track which of your inbound marketing channels is bringing in the most valuable lead form submissions.

Stay tuned for more handy Google Analytics tips from Bonfire Marketing as part of our ongoing #MetricsMonday series.

Related resources:

• How to Block Referral Spam in Google Analytics
• Track Form Engagement With Google Tag Manager
• Tracking Form Submissions in Iframes – Google Analytics