Using Google Analytics Benchmarking to Set Goals and Shape Strategy
Benchmarking is critical to adding context to your business website’s performance compared to similar companies in your industry, vertical, or niche. These insights
Benchmarking is critical to adding context to your business website’s performance compared to similar companies in your industry, vertical, or niche. These insights
In my last #MetricsMonday blog I explained the basics of PivotTables and how to conduct some simple analyses of data exported from Twitter
Visualization is key in this week’s #MetricsMonday post. We’ll explore how using Google’s In-Page Analytics tool goes beyond displaying how people are clicking
Have you been using Motion Charts to help visualize trends and changes in your Google Analytics data? Chances are you’ve looked over this
Are you concerned your audience isn’t properly engaging with your content, or maybe that they aren’t finding your conversion pages the way you’d
I’m often given a large amount of data to analyze, which on its own doesn’t make sense or would be a major hassle
Google Analytics’ Data Import functionality is one of the more useful but underused features in the platform. Google Analytics captures a lot of
What is a UTM Code? (Urchin Tracking Module) A UTM is a snippet of code, also called parameters, added to the end of
The key to the success of any search engine optimization initiative is to increase the volume and quality of organic traffic driven by
If you’re doing any type of inbound marketing that drives prospective clients to your website, it’s a good idea to have a contact
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