Content Atomization: Giving Your Content Some Legs
“Content is king” might sound like an outdated proclamation from marketing days past, but the essence of the message still rings true. Valuable content
“Content is king” might sound like an outdated proclamation from marketing days past, but the essence of the message still rings true. Valuable content
Attributable marketing has never been more important than it is right now. As marketers, most of us knew account-based marketing was becoming increasingly
In B2B marketing, it’s been tough to avoid conversations about account-based marketing (ABM) recently. ABM is the direction our industry is going. And that’s
If you feel like everyone’s talking about account-based marketing (ABM), that’s because they are. According to a study by ITMSA and the ABM
Account-based marketing (ABM) continues to grow rapidly, as it promises to help businesses close more sales at higher value accounts. But what is
Account-based marketing (ABM) is the talk of B2B marketing lately, especially as more and more companies start using this approach to close larger deals
If you’re new to account-based marketing, be sure to check out the first in my ABM series on the basics of starting an
If you’re new to account-based marketing (ABM), getting off to a strong start is critical—especially if you’ve had to lobby to gain internal
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